Marketing Manager - Customer Loyalty

Overview:

If you're looking for the stability of a profitable, growing company with the entrepreneurial spirit of a startup, we’re hiring. SageSure, a leader in catastrophe-exposed property insurance, is seeking a talented Marketing Manager with experience in customer loyalty to join our dynamic marketing team. This individual will be responsible for developing and executing strategic marketing initiatives and program communications in support of our loyalty program, aimed at enhancing engagement and production among our insurance agent partners. This role requires a passionate and self-motivated leader who is creative, strategic and an analytical thinker who can effectively communicate our brand messaging and value proposition for both internal and external audiences. If you’re looking for an exciting company and culture presenting growth opportunity and the ability to build something you can be proud of, this might be the right opportunity for you.

What you’d be doing:

• Assist in the development and implementation of comprehensive customer loyalty marketing strategies to enhance producer loyalty, engagement, and drive growth.
• Manage the day-to-day execution of the customer loyalty program, including incentives, rewards, benefits, and status.
• Plan and execute strategic communication and marketing campaigns for our customer loyalty program, driving adoption and achievement of overall business and program objectives.
• Develop a deep understanding of the needs, preferences, and challenges of customers and use key insights to help develop and grow the loyalty program.
• Work closely with the creative & content team to create compelling content, messaging, and promotional materials for the producer loyalty program.
• Collaborate with cross-functional teams including sales, finance and software to drive technological advances and increased program automation.
• Utilize agent data and insights to identify opportunities for personalized communication and targeted marketing efforts.
• Monitor and analyze key performance metrics related to agent loyalty and engagement and use findings to optimize marketing strategies and tactics.
• Stay updated on industry trends and best practices in agent loyalty marketing and incorporate innovative approaches into our marketing efforts.
• Collaborate with external partners, agencies, and vendors as needed to support loyalty marketing initiatives.
• Ensure compliance with relevant regulations and guidelines governing incentivizing and rewarding agent behavior.

We’re looking for someone who has:

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• 3-5 years of experience in marketing, communications, or customer experience with a demonstrated understanding of loyalty marketing principles and strategies.
• Proven track record of contributing to the planning and execution of successful marketing campaigns.
• Strong analytical skills with the ability to interpret data, derive actionable insights, and make data-driven decisions to optimize campaign performance.
• Excellent written and verbal communication skills, with the ability to craft compelling messaging and content tailored to diverse audiences, including producing agents.
• Creative thinker with a passion for developing innovative marketing strategies and tactics to drive producer engagement and loyalty.
• Ability to effectively collaborate with cross-functional teams and external partners to achieve shared goals and objectives.
• Experience with loyalty management platforms, CRM systems, and marketing automation tools is a plus.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment under tight deadlines.
• Authorization to work in the United States

Highly preferred candidates also have:

• Experience running email campaigns out of Salesforce Marketing Cloud.
• Experience working with Salesforce Sales Cloud.
• Experience working in insurance or other financial services.
• Knowledge of insurance industry regulations and guidelines governing producer communications and data privacy is desirable.
• 5-7 years of experience in marketing, communications, or customer experience with a demonstrated understanding of loyalty marketing principles and strategies.
• AMA or other professional marketing certifications.

About SageSure:

As a Best Places to Work in Insurance Recipient for four years in a row (2020-2023), SageSure, one of the largest residential property insurance managing general underwriter (MGU) in the United St