Sr. Manager, OwnBrands Marketing

At SpartanNash, we deliver the ingredients for a better life through customer-focused innovation. We do this for our supply chain customers and U.S. military commissaries, retail store guests and, most importantly, our Associates. In fact, we see a day when each will say, “I can’t live without them.”

Our SpartanNash family of Associates is 20,000 strong, ranging from bakery managers to order selectors; from IT developers to vice presidents of finance; from HR Business Partners to export specialists. Each of them plays an integral role in SpartanNash’s People First culture, Operational Excellence and Insights that Drive Solutions. Ready to contribute to the success of our food solutions company? Apply now!

Location:

850 76th Street S.W. - Byron Center, Michigan 49315

Job Description:

Position Summary

This position is responsible for building equity and driving profitable growth across the company’s private label portfolio. This role focuses on elevating brand awareness, enhancing shopper engagement, and telling the unique story of each brand. The Sr. Manager will collaborate closely with the OwnBrands team, as well as cross-functional partners in Merchandising, Finance, Retail, Marketing Services, and Sales, to strengthen brand presence and performance across retail and wholesale channels. 

Here's What You'll Do:

Strategic Vision & Growth 

• Contribute to the strategic vision and long-term goals of the OwnBrands portfolio for both retail banners and wholesale customers. 

• Partner with internal stakeholders to develop and execute brand strategies and category plans that align with business objectives. 

 

Brand Equity & Marketing 

• Establish and maintain brand equity and architecture across the OwnBrands portfolio, ensuring consistent messaging to shoppers, internal teams, and wholesale partners. 

• Lead the development of shopper experience plans across all brands, including creative direction and media strategy. 

• Manage and enhance brand health through effective marketing initiatives and brand stewardship. 

 

Brand Performance 

• Monitor and analyze brand performance, adjusting strategies as needed to achieve sales and profitability targets. 

• Identify and pursue opportunities for profitable growth through marketing campaigns, innovation, and category expansion. 

 

Team Leadership 

• Lead a team of marketing professionals, guiding brand execution and fostering brand ownership across the portfolio. 

• Promote a culture of collaboration, continuous improvement, and professional development within the team. 

 

Additional Responsibilities 

• Take on additional responsibilities as assigned or as the business needs evolve. 

Here's What You'll Need:

Education 

• Bachelor’s degree in Marketing, Management, Business Administration, or a related field. An MBA is preferred. 

• Equivalent combinations of education and experience will be considered. 

 

Experience 

• Minimum of 7+ years of experience in marketing or a related field. 

• At least 5+ years in leadership roles, demonstrating expertise in portfolio and brand management, strategic plan