Senior Manager, Specialty Product Marketing

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.

Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.

Within Marketing at GEICO — a team in the middle of a significant transformation — the brand and go-to-market strategy for our specialty lines (cycle, boat, and RV) is what turns competitive trends, business goals, and customer insight into work that moves the business. Getting this right is a real competitive advantage and a must-do.

You'll own the brand and go-to-market strategy for GEICO's specialty lines: analyzing and translating business data into marketing strategy, developing advertising strategy across Paid/Owned/Earned Media and Creative, and serving as the primary strategic lead for agency partners across every activation channel. You'll turn competitive trends, business goals, and AI-assisted analysis into clear channel, creative, partner, and lifecycle decisions, and champion consumer and market research to guide brand and go-to-market decisions.

This role also leads people — coaching a Marketing Lead and junior associates — and owns the Specialty marketing budget end to end. It's a strong fit for someone who wants full ownership of a brand's strategy and story, not just a piece of it, and who's ready to build a team's judgment and craft alongside their own.

The Marketing organization at GEICO is guided by a clear set of principles: we hire the best at every level and invest in developing them. We believe that strategy comes before action — if we don't know why we're doing something, we don't do it. We bring the same care and accountability to how we spend resources as we would if it were our own business. And when there are challenges, we face them directly and collectively. Leaders in this organization are expected to bring that same mindset to their teams.

Business Analysis & Strategy Setting

• Be the voice of all Specialty marketing line of business data, dashboards, models, and test results, understanding and translating the data in partnership with the Marketing Analytics team

• Turn data into clear channel, creative, and partner decisions to grow new business and drive efficiencies through smarter use of existing tools and performance visibility

• Derive insights from prospect funnel trends, customer behaviors and insights, and competitive performance to inform short- and long-term strategic recommendations

Brand Strategy & Advertising

• Develop advertising strategies inclusive of Paid/Owned/Earned Media and Creative tailored to business objectives, customized to your audience, and cohesive with the overall master brand strategy

• Drive Line of Business and Reasons to Believe cohesion across all customer-facing touchpoints through collaboration with product, media, creative, CRM, and agent sales management teams

• Own and maintain the claims library, ensuring cohesion between master brand and Specialty narratives, and partnering with Creative in reviews so work answers the brief and product needs

Cross-Functional & Agency Partnership

• Ensure alignment in overall planning and successful execution by developing and maintaining relationships with partners across the business, within the Marketing department, and with agencies

• Serve as the primary strategic lead for agency partners across all activation channels, and partner with internal centers of excellence (media, events, social) to keep brand activation on-strategy and consistent regardless of the channel or team executing it

Consumer Insights & Learning Agenda

• Champion consumer and market research and own the learning agenda — leveraging customer, category, and cultural insights to guide ideation, identifying knowledge gaps to drive smarter brand and GTM decisions, and positioning the