Marketing Manager, Technomic (Hybrid)

Company Description

Home to over 1,000 talented and passionate individuals, Informa Connect is a global business which delivers world-class live events and outstanding digital content to markets across 30 countries. From Biotech and Pharma to pop culture, we connect hard and fast with businesses to create exciting on-demand experiences who expect the very best.

It’s fast-paced and freedom-focused. Which means you’ll have the space to bring ideas to life and see the impact of your hard work in real time. If you’re looking to make a difference, you’ll find the support you need at Informa Connect - our community works together to deliver amazing results and will celebrate in your individual success. Move forward, move fast.

Job Description

Technomic, the leader in foodservice insights, is looking for a marketing manager to join our team. The marketing manager reports to the senior marketing manager and works together with them to plan and execute marketing strategies for a variety of foodservice research products and programs. This role also works with design and digital marketing functions to create and deliver exciting creative campaigns and event activations to that bring Technomic to life and drive leads to our business. The ideal candidate will possess strong creative and communication skills, a passion for modern marketing and a highly collaborative spirit. Business-to-business marketing experience is a plus.

RESPONSIBILITIES

• Evaluate and establish the marketing plan and strategy for products of focus by assembling and analyzing sales forecasts, setting objectives, planning and organizing promotional presentations, and updating calendars
• Create and support several products with direct supervision from the Senior Marketing Manager
• Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion
• Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
• Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed
• Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data

Qualifications

Required 

• Bachelor’s degree in marketing, advertising, or communications; or equivalent experience
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Experience with research using data analytics software
• Excellent writing, communication, and presentation skills
• Ability to prioritize and multi-task several high-profile projects
• Ability to work effectively within and across teams to achieve campaign goals
• Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint

Preferred 

• Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
• Working knowledge of CRM
• Working knowledge of digital marketing tools like marketing automation, websites, email marketing tools and social media platforms
• Experience working in a B2B environment

The pay range for this position is 59,500 - 70,000 depending on experience 

This posting will automatically expire on 3/23/2024

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:         

• Learning and development plan to assist with your career development  
• 15 days PTO plus 10 national holidays, 4 days for volunteering and a day off for your birthday!  
• Competitive Benefits with 401k match 
• Paid parental leave 
• Work with a high quality of specialist products and service  
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration  
• ESPP - become a shareholder  

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and o