Area Director of Marketing

Company Description

Located in the heart of Aspen, Hotel Jerome, Auberge Collection, is one of the great hotels of the American West. The 135-year-old historic landmark, listed in the National Register of Historic Places, offers luxurious, contemporary accommodations and modern amenities that pay homage to the property’s iconic mountain spirit. The hotel’s two luxurious Residential Penthouses offer everything from private elevator entrances to spectacular mountain views. Sophisticated amenities include the legendary J-Bar, lauded as an Aspen institution; Michelin Guide-recommended Prospect; the après-ski favorite, the Living Room bar and lounge; the sultry underground speakeasy, Bad Harriet; the award-winning Yarrow spa; state-of-the-art fitness facilities; a ski concierge; and a heated outdoor pool and hot tub overlooking Aspen Mountain.

For more information: auberge.com/hotel-jerome

Follow Hotel Jerome on Facebook and Instagram @HotelJeromeAuberge

The targeted compensation range for this full time year round, exempt position is $175,000-$200,000/year. The position offers a competitive compensation package presented by Auberge Collection.

Job Description

As the Area Director of Marketing, you will be responsible for developing and executing comprehensive marketing and communication strategies across Hotel Jerome, Auberge Collection in Aspen, Colorado; Madeline Hotel & Residences, Auberge Collection in Telluride, Colorado; and Element 52 in Telluride, Colorado. This role will drive brand awareness, positioning, and business objectives across these distinctive luxury properties while ensuring each maintains its unique identity and connection to its destination.

Strategic Commercial Leadership

• Develop and lead annual marketing strategies and budgets across Hotel Jerome, Madeline Hotel & Residences, and Element 52 to deliver revenue goals, brand positioning, and market opportunities.
• Leverage customer and property-level data, including ADR, occupancy, need periods, and market mix, to develop targeted marketing objectives and measurable 360 tactics across awareness, demand, retention, and key business drivers.
• Partner closely with Revenue Management and Sales to drive demand and optimize performance across all three properties.
• Manage marketing budgets and allocate investment to maximize ROI and measurable business impact.

Brand Positioning & Partnerships

• Lead the development and execution of marketing strategies that reinforce each property’s unique luxury positioning, identity, and sense of place.
• Serve as brand guardian, ensuring the Auberge Collection brand and each property’s positioning are consistently and authentically embodied across guest-facing touchpoints.
• Oversee holistic content strategy and storytelling across all channels, ensuring elevated execution and brand alignment.
• Lead creative asset development, including photography, video, copy, visual identity, and collateral, ensuring a consistent and elevated voice across channels.
• Concept and manage strategic partnerships across culinary, fashion, wellness, art, design, lifestyle, and culture that strengthen brand equity, enhance the guest experience, and drive incremental demand and revenue.
• Elevate each property’s epicurean positioning in partnership with culinary and beverage leaders through compelling storytelling, programming, events, and collaborations.
• Monitor industry trends, cultural movements, and competitor activity to inform strategy and maintain brand relevance.

Integrated 360 Marketing

• Develop and lead integrated 360 marketing strategies and campaigns across digital, paid media, social, PR, partnerships, CRM, and on-property channels.
• Ensure channel strategies are cohesive and aligned with each property’s positioning and commercial priorities.
• Lead social media strategy and content creation, ensuring platforms authentically reflect each property while maintaining Auberge Collection brand standards and driving engagement.

PR & Communications

• Oversee public relations and influencer marketing, including agency partnerships, influencer collaborations, media stays, and strategic storytelling that drive awareness, relevance, and buzz.
• Cultivate relationships with media, tastemakers, community partners, and key stakeholders across Aspen, Telluride, and priority luxury markets.

Performance & Digital Marketing

• Drive audience growth, engagement, and conversion through data-informed marketing initiatives.
• Track and analyze campai