Lifecyle Marketing Email Specialist

The Faulkner Automotive Group is looking for an enthusiastic, self-motivated Lifecyle Marketing Email Specialist to join our team! Faulkner is a place you can establish a career and grow with the organization. While automotive experience is a plus, it is not required! We provide training to all our employees and offer continued growth opportunities for those that have excellent talent, energy, and ambition to succeed. Faulkner has won a combined 60 Best Places to Work Awards.

Lifecyle Marketing Email Specialist benefits include:

• Top-tier benefits: Medical, Dental and Vision
• 401k with company match
• Paid time off & paid holidays
• Employee discounts
• Employee referral bonuses
• Annual reviews and merit increases

The Lifecycle Marketing Email Specialist is responsible for the strategy, planning, and execution of customer lifecycle email communications throughout the vehicle ownership journey. This role plays a critical part in driving engagement, retention, and customer satisfaction by delivering timely, relevant communications. The position requires collaboration across departments and with external partners to support continuous improvement and campaign effectiveness.

Key Responsibilities:

• Plan, curate, and deploy multi-stage email communications aligned with key moments in the customer ownership lifecycle
• Audit and optimize lifecycle communications and systems; identify opportunities to improve timing, content, and segmentation
• Develop and implement new lifecycle campaigns and automated workflows (e.g., onboarding, service reminders, post-purchase, re-engagement)
• Own campaign performance tracking and reporting (open rates, CTR, conversions, retention); apply data insights to optimize efforts
• Collaborate cross-functionally with marketing, sales, service, and operations teams to align lifecycle strategy
• Partner with creative agencies, compliance teams, and vendors supporting CRM, service scheduling, and customer engagement
• Serve as the subject matter expert for lifecycle email best practices and communication strategy

Digital Advertising Specialist Requirements

• Plan, curate, and deploy multi-stage email communications aligned with key moments in the customer ownership lifecycle
• Audit and optimize lifecycle communications and systems; identify opportunities to improve timing, content, and segmentation
• Develop and implement new lifecycle campaigns and automated workflows (e.g., onboarding, service reminders, post-purchase, re-engagement)
• Own campaign performance tracking and reporting (open rates, CTR, conversions, retention); apply data insights to optimize efforts
• Collaborate cross-functionally with marketing, sales, service, and operations teams to align lifecycle strategy
• Partner with creative agencies, compliance teams, and vendors supporting CRM, service scheduling, and customer engagement
• Serve as the subject matter expert for lifecycle email best practices and communication strategy

About Faulkner

The Faulkner Automotive Group is a family-owned and -operated automotive group serving Central and Southeastern Pennsylvania with the best vehicles and services. Our dealership group is composed of 31 dealership locations and 23 franchises, making us one of the largest family-run dealer groups in the country.

Faulkner is an Equal Opportunity Employer and a Drug Free Workplace.