Social & Digital Media Specialist

No Relocation Assistance Offered
# 162850 - New York, New York, United States

Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!
 

We're thrilled to announce an exciting opportunity for a Social and Digital Media Specialist to join our dynamic Global Corporate Communications team! In this role, you will be at the forefront of shaping our digital presence and engaging with our global audience. You'll manage and execute innovative social media strategies that align with our brand objectives, drive impactful campaigns, and maintain our key digital assets. You will report to the Senior Manager of Social and Digital Media.
Join a passionate and talented team dedicated to engaging our diverse audiences, strengthening our culture, supporting business growth, and furthering our purpose. This role offers the chance to bring fresh, creative ideas to life, contribute to meaningful initiatives, share our purposeful stories, and make a significant impact. We can't wait to see the outstanding perspective you'll bring to our team!

Work visa sponsorship not available for this position

What you'll do:

• Collaborate with Digital & Design, Corporate Communications, and other teams to strategize and implement social and digital content initiatives aligned with brand messaging and standard processes across multiple platforms.
• Develop and implement strategic briefs for LinkedIn, Instagram, TikTok, and other platforms, managing the content calendar, scheduling posts, and communicating updates for high-priority content.
• Lead all aspects of social media campaigns, from conceptualization to delivery, including the creation of engaging post copy, managing feedback, and coordinating with design and video teams.
• Supervise and respond to social media comments to foster a positive community, set up and optimize paid social campaigns, and update key web pages in collaboration with the IT team.
• Analyze social and digital performance data to provide insights and actionable recommendations, stay informed on industry trends, propose innovative ways, and ensure consistent brand voice and messaging.

Basic Qualifications:

• Over 5 years of expertise in social media management, content creation, and digital marketing, with a proven track record in campaign management and performance optimization.
• Creative and strategic problem solver with a strong grasp of developing engaging content, staying ahead of industry trends, and aligning social media plans with business goals.
• Adept at collaborating with diverse collaborators, demonstrating outstanding listening skills, proposing innovative solutions, and managing multiple projects effectively.
• Strong analytical abilities for supervising performance, interpreting data, making data-driven recommendations, and ensuring meticulous attention to detail.
• Proficient in LinkedIn, YouTube, Instagram, and TikTok; skilled in social media management tools (e.g., Emplifi, HootSuite, Sprinklr), project management platforms (e.g., Monday.com, Asana), and paid media platforms for LinkedIn and Meta.

Compensation and Benefits
Salary Range $91,200.00 - $114,000.00 USD

Pay is based on multiple non-discriminatory, individualized factors including but not limited to experience, job-related knowledge and education, skills and office/market location. In addition to base salary, salaried employees are eligible for annual discretionary bonuses, profit-sharing and, for Executive-level (salary grade 16 and above) roles only, long-term incentives in the form of Restricted Stock Units and/or Stock Options.

Subject to the terms and conditions of the applicable benefits plans then in effect, all salaried employees are also eligible for a competitive benefits package which includes:

• Insurance: Employees (an