Principal Associate, Mainstreet Acquisitions Marketing - First Party Marketing (Hybrid)

Principal Associate, Mainstreet Acquisitions Marketing - First Party Marketing (Hybrid)

We are seeking an innovative Marketer to drive product acquisition campaigns, creative strategy and learning agendas across our Mainstreet Acquisitions first-party marketing programs. The right candidate will have experience translating audience insights into marketing plans, building testing agendas and collaborating with partners to build, execute and optimize campaigns by leveraging new MarTech capabilities. 

Key Responsibilities: 

• Drive ongoing consumer journey-driven marketing strategies and testing agendas for first-party programs in digital channels including email, mobile app, SMS and our website

• Synthesize consumer research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve marketing and business results

• Influence partners through data-backed storytelling 

• Partner with a broad set of cross-functional partners to build and launch campaigns through Salesforce Marketing Cloud and internal platforms 

• Collaborate with business analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/ testing strategies

• Write clear and concise creative briefs, test documents, test plans and strategies, driving continued performance and optimization against KPIs across channels

• Continuously invest in opportunities to learn about and adopt new capabilities to build value-backed testing roadmaps and capture lessons learned to inform other program strategies 

The ideal candidate: 

• Thrives on collaboration with partner teams and is comfortable operating in a large, matrixed organization

• Is naturally curious, always seeking to know the why behind the why

• Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work

• Is a highly effective communicator and skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking

• Does not shy away from data but rather leans into it to inform marketing and creative strategy recommendations

• Continually pushes the boundaries and asks how we can continue to do things better, identifying areas of opportunity 

• Invests in management systems to keep you, your manager, business partners and key stakeholders informed of the status of your programs

• Displays an ownership mindset of the work and is viewed as a program and process expert by peers 

• Thrives in ambiguity and is eager to come up with creative solutions to solve problems

Basic Qualifications:

• Bachelor’s Degree or Military Experience

• At least 4 years of experience in product marketing or multi-channel digital marketing

• At least 4 years developing marketing test frameworks, driving optimization plans and creative strategy

• At least 4 years of managing creative processes, partnering with creative and channel teams, and developing creative strategies and briefs

Preferred Qualifications:

• At least 1 year of experience in marketing for financial services or another highly regulated industry

• At least 2 years of experience working with marketing tech platforms, including data management platforms and/or customer relationship management systems (preferred: Salesforce Marketing Cloud, Workfront)

• At least 4 years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
   

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

  

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $117,300 - $133,900 for Principal