Marketing and Communications Specialist III - Business Enterprises

The University of Wyoming invites diverse applicants to consider our employment opportunities.  We are also especially interested in candidates who have experience working with diverse populations and/or diverse initiatives. 

JOB TITLE:   

MARKETING AND COMMUNICATIONS SPECIALIST III

JOB PURPOSE:   

Provide supervision and leadership in the execution of marketing strategies and public relation campaigns for Business Enterprises which consist of Housing, Dining, University Store, Catering & Events, Copy & Printer Center, and Vending Services. Manage the production of marketing/communications in various media in accordance with the subdivision’s approved strategic marketing plan. 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Execute marketing strategy and campaigns; manage the production of marketing/communications in various media in accordance with unit’s approved strategic marketing plan.
• Create promotional communications that may include print, electronic, new media, social media, and other collateral of significant strategic value to implement the University’s and unit’s overall marketing goals and objectives.
• Collaborate with various subject-matter experts and stakeholders to assess project needs, establish timelines for completion, and identify desired outcomes.
• Set goals and implement tracking to monitor campaigns for effectiveness and make recommendations based on data and trends, monitor consumer and industry trends.
• Strategize and oversee the development of new, data-driven campaigns based on strategic initiatives.
• Identify, create, and update standard operating procedures for the unit; make recommendations for changes to policies and procedures.
• Develop budgets, estimate project and production costs, and monitor spending.
• Research and recommend new communications outlets when applicable; may negotiate with suppliers and vendors.
• Oversee the dissemination of print and electronic communications.
• Develop, design and/or editing of digital content, graphics, animation, photography, illustrations, and other multimedia visualization and imaging products.
• Ensure compliance with accessibility standards, contractual obligations, confidentiality and privacy policies, and style and standard guidelines.
• Coordinate special events to increase awareness and promote relations with students, alumni, retirees, and a variety of VIPS.
• Oversee and direct the work of other marketing employees and students.

SUPPLEMENTAL FUNCTIONS: 

• Perform miscellaneous job-related duties as assigned.
• Attend and participate in training and other professional development activities.
• Participate in performance-related goal setting and achievement to meet personal and organizational goals and objectives.

COMPETENCIES:

• Collaboration
• Technical/Professional Knowledge 
• Formal Presentation Skills 
• Strategic Planning 
• Quality Orientation
• Analysis/Problem Identification 

REMOTE WORK ELIGIBILITY: 

This position provides vital support to campus customers and requires the successful candidate be available to work on campus.

MINIMUM QUALIFICATIONS:  

Education: Bachelor's degree, preferably in Business, Marketing, or related focus

Experience: At least 5-6 years work-related experience

DESIRED QUALIFICATIONS:  

• Knowledge of accessibility practices, specifically to Federal and State laws and regulations.
• Excellent organization skills with the ability to prioritize and manage multiple tasks in a fast-paced environment and meet deadlines. 
• Excellent oral and written communication skills. 
• Excellent interpersonal skills and commitment to customer service. 
• Ability to interpret departmental needs and construct solutions. 
• Ability to work independently and collaboratively, including the ability to research and gather information from varied sources.
• Experience with social media management.
• Proficient in Adobe Creative Cloud.
• Experience with project-based software and Microsoft.

REQUIRED MATERIALS:  

Complete the online application and upload the following for a complete application: cover letter, resume or C.V. and contact information for four work-related references.  

HIRING STATEMENT:  

UW is an Affirmative Action/Equal Opportunity Educator and Employer. We are committed to a multicultural environment and strongly encourage applications from women, minorities, veterans and persons with disabilities.