Assistant Vice President of Marketing and Communications

University of St. Thomas Assistant Vice President for Marketing and Communications

The University of St. Thomas, a Catholic liberal arts institution in Houston, Texas (UST), invites applications for the position of Assistant Vice President for Marketing and Communications.

Interested candidates must submit a complete application, resume, and cover letter demonstrating their interest in the position. Cover letters should highlight the applicant's familiarity with the coveted teachings and principles of Ex Corde Ecclesiae and how the applicant would support and uphold these values in this role.

SUMMARY

The Assistant Vice President (AVP) for Marketing and Communications provides strategic, mission driven leadership to elevate the visibility, reputation and brand of University of St. Thomas-Houston (UST). The AVP is responsible for developing and managing integrated marketing and communication initiatives that support student recruitment, alumni engagement, fundraising, academic programs, and institutional priorities. This role reports to the Senior Vice President of University Advancement and External Relations and will lead a team of professionals in content development, digital media and production, graphic design, and public and media relations. The AVP will collaborate closely and nurture relationships with campus partners to ensure consistent, effective messaging and a cohesive Catholic brand identity across all platforms.

ESSENTIAL DUTIES AND RESPONSIBILTIES

Strategic Leadership & Planning

• Assist in the development and execution of comprehensive marketing and communication strategies aligned with the University's mission and goals to elevate the UST brand.
• Serve as a strategic advisor to senior leadership on messaging, brand positioning, and communication approaches.
• Lead efforts to assess brand perception and implement strategies that enhance visibility locally, regionally, and nationally.
• Weave University's unique Catholic Identity strategically and authentically into all brand assets including storytelling, brand expression, and strategic communications.

Marketing & Brand Management

• Oversee the creation and implementation of marketing campaigns that support the Office of the President, enrollment management, advancement initiatives, academic branding, and internal communication.
• Ensure brand consistency across all print, digital, and multimedia materials.
• Implement brand strategies to the internal University community so external audiences see a consistent brand when interacting with faculty and staff.
• Collaborate with the Office of the President, Admissions, Academic Affairs, Student Affairs and University Advancement to support targeted marketing initiatives.

Communications & Media Relations

• In collaboration with the Senior VP of University Advancement and External Relations, provide direction for university-wide communications, including newsletters, announcements, institutional updates, and executive messaging.
• Be key player on the Incident Management team and lead crisis communication messages and responses on behalf of the University.
• Strengthen the University's media relations efforts by building relationships with local, regional, and national press.
• Implement creative practices for local and national media to understand the Catholic identity of UST through brand initiatives that effectively communicate the voice of UST.

Digital Strategy

• Guide the development and management of digital content strategies, including website content, social media presence, and digital advertising.
• Drive digital marketing strategies to be data-informed, iterative, and aligned with enrollment and advancement goals.
• Empower team members to use their creativity in digital content creation while articulating the mission and brand of UST.
• Keep up with digital and marketing trends to amplify the brand of UST through its unique Catholic lens.

Team Leadership & Management

• Supervise professional staff across communications, marketing, creative services, public relations, and digital media.
• Foster a collaborative and creative team environment focused on strategic results and service excellence.
• Lead initiatives in professional development for team members and facilitate a healthy team culture through annual retreats, days of prayer and creative brainstorms to keep the team aligned.
• Coach team members to understand innovative and trending marketing ideas and strategies to enh