Consultancy - Public Information

<u>Project Context and Scope</u>   <span>This project aims to provide essential support to refugees from Ukraine and their families in the Czech Republic, focusing on life-saving interventions, risk mitigation, and humanitarian coordination. A critical aspect of this effort is addressing the risks of labour exploitation and human trafficking, ensuring that temporary protection holders are aware of their rights and have access to protective mechanisms. To strengthen these efforts, the project implements screening measures to identify potential victims early and provide them with immediate support.</span>   <span>To ensure the effectiveness and reach of these initiatives, this role plays a key part in leading the development and execution of targeted communication and outreach strategies. The scope of work involves coordinating public information activities for IOM Czechia, including managing websites, social media, newsletters, and media relations—channels critical for raising awareness among vulnerable populations. </span>   <u>Organizational Department / Unit to which the Consultant is contributing</u> <p><br/><span>Under the direct supervision of the Head of Office (HoO) in Prague. </span></p> <u>Tasks to be performed under this contract</u>   <ol> <li>Coordinate public information and digital outreach: Contribute to the planning and implementation of public information activities in close collaboration with the team. Ensure appropriate and consistent visibility for IOM, donors, and partners across all relevant platforms.</li> <li>Content creation: Produce high-quality, audience-appropriate content that highlights IOM’s programmes, partnerships, and impact. This includes audiovisual materials (photos, videos) and written outputs (articles, stories, press releases, newsletters, and other publications).</li> <li>Manage the website and social media channels: Support the maintenance and regular updating of the IOM Czechia website, in coordination with programme teams. Lead the day-to-day management of social media accounts (LinkedIn, Instagram, Facebook, etc.), including the development and publication of tailored content.</li> <li>Develop and disseminate protective messaging: Assist in drafting, editing, and distributing news stories, press releases, media briefs, and feature articles that raise awareness of rights, protection risks, and available support services for refugees from Ukraine.</li> <li>Enhance media engagement and visibility: Build and manage relationships with journalists, organise press briefings, and monitor media to amplify humanitarian messaging and promote timely access to accurate, protective information.</li> <li>Perform other related duties as assigned.</li> </ol>   <u>Performance indicators for the evaluation of results</u>   <ul> <li>Website &amp; social media engagement: Growth in traffic, followers, and engagement on platforms like Facebook, LinkedIn, and other social media.</li> <li>Content production: Number of news stories, press releases, and web features published.</li> <li>Media relations: Number of media mentions and successful press briefings organised.</li> <li>Timeliness of publications: On-time delivery and consistency of newsletters and press releases.</li> <li>Website maintenance: Website accessibility, functionality, and user engagement.</li> <li>Media coverage: Quality and impact of media coverage in relevant outlets.</li> </ul>   <u>Education</u> <p>Bachelor´s degree or higher in Media, Communications, Graphic Design, Public Information, Journalism, or a related field or a related field from an accredited academic institution with at least 3 years of relevant professional experience</p> <p>OR </p> <p>High School degree from an accredited academic institution, with five years of relevant professional experience</p> <u>Experience</u> <ul> <li>Proven, successful experience in using media and social media for advocacy, public information, and furthering understanding and knowledge about an organization and its mandate, preferably with a focus on humanitarian assistance and migration. </li> <li>Proven experience in producing compelling pictures and video content. </li> <li>High level of professionalism and ability to work under pressure and adhere to strict deadlines. </li> <li>Experience developing and disseminating digital content for websites for international organizations or non-governmental organizations. </li> <li>In depth knowledge of the broad range of migration related subject areas dealt with by the Organization is desirable.</li> </ul> <u>Skills</u> <ul> <li>Excellent and proven creative writing and editing skills, including the ability to write well under pressure to meet tight deadlines and the ability to write compellingly for different audiences. </li> <li>Strong communication and organizational skills. </li> <li>High level of computer literacy. </li> </ul> <p><span>Familiarity with design and/or editing tools is