Customer Marketing & Reference Manager (ACS)

Job Requisition ID #

Position Overview

At Autodesk (Construction Solutions), the customer marketing team serves as the megaphone for amplifying the success of our Autodesk Construction Cloud (ACC) customer champions with a platform to share their stories with the world. We enable the go-to-market team with the powerful voice of the customer to drive brand awareness, leads, closed deals, revenue, retention, and expansion. As Customer Marketing & Reference Manager, you will be responsible for sourcing and curating key customer advocates for speaking opportunities at Autodesk University, our customer conference. You will also help us build a world-class customer advocacy program that drives the business forward. This role is highly visible and cross-functional, partnering with marketing, sales, and customer success stakeholders across the organization. You will be responsible for building a global customer reference program that directly influences closed/won deals and revenue and empowers our customers to make informed buying decisions that digitally transform their businesses across the construction cycle.

Responsibilities 

• Manage customer speaker program for Autodesk University, working with key customers and internal stakeholders to identify customer advocates who will deliver compelling classes, presentations, and main stage appearances

• Support the selection and drive the implementation of a customer reference program integrated with our sales system of record

• Manage global customer reference program, including program strategy, execution, enablement, performance, and optimization

• Review, manage, and fulfill reference requests from sales

• Own reference program performance, including KPIs and stakeholder feedback cycles, and apply data-driven insights and performance metrics to program optimization

• Evangelize and educate internal stakeholders on the value of the VOC in the sales cycle

• Effectively communicate program updates and performance to stakeholders and executives

Minimum Qualifications 

• 2+ years relevant experience in customer marketing and/or customer advocacy, preferably at an enterprise B2B/B2C software company 

• Experience sourcing and managing speakers for live events

• Strong project management skills, detail-oriented, and results-focused with impactful execution and follow-through 

• Excellent at collaborating with cross-functional teams and passion for winning together 

• Exceptional interpersonal skills and empathy for customers and cross-functional teams 

• A passion for elevating our customers’ stories and successes with Autodesk software 

• “Analytically creative” – ability to consistently apply performance metrics to strategy, and creative thinking to customer programs 

• Commitment to ongoing learning and application of best practices in customer marketing 

• Adaptability and flexibility to changing needs of customers and the business 

• Experience using Salesforce and Marketo (or similar tools)

About Autodesk Construction Solutions

Autodesk has fully reimagined the construction business for the digital age, enabling companies to address the most important challenges they face today while preparing for new ways of working in the future. The Autodesk Construction Solutions (ACS) portfolio connects the office, trailer and field so customers can move seamlessly through each phase of a building’s lifecycle — from design and preconstruction to construction, turnover and operations — with best-in-class solutions that include Assemble Systems, BIM 360, BuildingConnected and PlanGrid. General contracto