Sr. Digital Marketing Specialist

Make your mark at Comcast -- a Fortune 30 global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, we reach hundreds of millions of customers, viewers, and guests worldwide. Become part of our award-winning technology team that turns big ideas into cutting-edge products, platforms, and solutions that our customers love. We create space to innovate, and we recognize, reward, and invest in your ideas, while ensuring you can proudly bring your authentic self to the workplace. Join us. You’ll do the best work of your career right here at Comcast. (In most cases, Comcast prefers to have employees on-site collaborating unless the team has been designated as virtual due to the nature of their work. If a position is listed with both office locations and virtual offerings, Comcast may be willing to consider candidates who live greater than 100 miles from the office for the remote option.)

Job Summary

Responsible for assisting Sales and Marketing management utilizing communications and advertising materials to effectively present the Company's products and services to customers and prospects. Meets with appropriate Sales and Marketing colleagues to discuss communication needs. Researches and develops supporting marketing materials and presents recommendations to Marketing leadership or internal committee. Serves as a liaison to Care and Field Operations Departments. Provides daily status of projects, deadlines and performance to management. Has in-depth experience, knowledge and skills in own discipline. Usually determines own work priorities. Acts as resource for colleagues with less experience.

Job Description

*This position is unable to provide work authorization sponsorship or immigration support now or in the future.*

This position is open to individuals in the Philadelphia or Denver areas.

The Technology, Product, Experience (TPX) organization works at the intersection of media and technology and our innovative teams are continually developing and delivering products and next-generation technologies that transform the customer experience.

CTS (Comcast Technology Solutions), a division of Comcast Cable, is uniquely positioned like no other at the nexus of media and technology. With a rich broadcast heritage, continual investments in innovative media technologies, and nearly two decades of on-the-ground experience, we are the market leader when it comes to making all the pieces work together to power both extraordinary experiences and revenue growth. 

About the Team:

As one team, we work together to deliver a superior customer experience, leveraging cutting edge technology that powers our best-in-class products and services. Our team designs, develops, delivers, and supports innovative products and services that are essential to bringing internet, TV and voice to more than 28 million residential and business customers that includes our award winning X1 platform. The team also builds and operates mission-critical systems, including those that monitor our network – one of the world’s largest – and its associated cloud infrastructure. 

We are looking for motivated, qualified individuals to help us fill a full range of positions — from engineers, product designers and developers to Call Center representatives and installation technicians all with the common goal of delivering an outstanding customer experience. 

About the Role:

As a Senior Digital Marketing Specialist, your keen analytical skills will power innovative campaigns. Collaborate closely with our sales and product marketing teams, spearheading impactful strategies for Comcast Technology Solutions and its innovative services. Anticipate diverse opportunities – from fostering employee advocacy to initiating trailblazing marketing endeavors. If you're ready to expand your marketing skill set, dive into exciting challenges, and leave a lasting impact, let's shape the future together!

What You’ll Do:

• Assist in managing CTS social media presence, primarily on LinkedIn, using Sprinklr. 
• Oversee digital advertising across various platforms and industry publications. 
• Monitor SEO and paid search initiatives. 
• Measure marketing program success using Google Analytics 4. 
• Drive employee advocacy through programs like Comcast Ambassadors. 
• Navigate Content Management System (CMS) for website enhancements, form integration, and customer journey management (Drupal and Pardot experience preferred). 
• Improve user experiences and personalize digital content. 
• Develop skills in marketing technology platforms, including account-based marketing, marketing automation, and Salesforce CRM. 
• Lead projects with strong project management sk