Sr. Marketer, Campaign Activation ABM

Sr. Marketer, Campaign Activation ABM

The Role: We're looking to hire a well-organized, highly collaborative Sr. Marketer - Account-Based Marketing (ABM) who is passionate about creating personalized, high-impact experiences for priority accounts and driving measurable pipeline impact. This role sits within the Demand Activation – Field Marketing and ABM team and is responsible for planning, executing, and optimizing ABM programs —partnering closely with Sales, Strategy, Campaign Planning, and centralized marketing teams. 

You'll own the operational excellence behind ABM: account planning support, program orchestration, stakeholder alignment, timelines/deliverables, vendor/agency management, budget coordination, measurement/reporting, and continuous optimization.  

Our ideal candidate is passionate about best-in-class customer experiences and enjoys building repeatable ABM processes that scale. Attention to detail, project management, communication, and comfort in fast-paced environments are must-haves—along with the ability to influence without authority and keep cross-functional teams moving toward shared account outcomes. 

The Fit: We are amidst a change in how Thomson Reuters goes to market—moving faster, asking harder questions, and holding ourselves accountable for best-in-class customer experiences. We put the customer at the center of everything we do. 

Details matter. If you love translating insights into coordinated programs that Sales use and can bring structure to ambiguity, this role is for you. You should enjoy partnering with marketing and sales leaders to identify where we can innovate, reduce friction in the buyer journey, and drive deeper engagement inside a well-established customer base. You're energized by experimentation, can pivot when priorities change, and thrive as a high-accountability self-starter who motivates others to deliver. 

About the Role 

In this opportunity as Sr. Marketer, ABM, you will: 

• Plan and execute creative, modern ABM programs to engage prioritized accounts and buying groups. 

• Partner with Sales and Strategy to align on account goals, target personas, engagement plays, and success criteria. 

• Operationalize account-based plays by coordinating with centralized marketing teams and Sales to activate the right mix of tactics. 

• Own end-to-end program management: timelines, deliverables, stakeholder coordination, approvals, budgets, vendor/agency engagement, and post-program follow-through. 

• Coordinate lead/account workflows with Sales, ensuring ABM engagement is captured, routed, and actioned. 

• Measure and report ABM performance in partnership with marketing insights turning insights into optimizations. 

• Leverage marketing technology and data to target, personalize, and track ABM programs. 

• Standardize and improve ABM processes using templates and bes