TikTok Shop - Category Lead - Food, Beverage & Health (Key Accounts)

Responsibilities

Company Overview
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Team Overview
You've seen the virality and impact of #TikTokMadeMeBuyIt. Come join the team that is helping scale that phenomenon, and pioneer Content & Creator commerce in the US. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the leading, on-trend commerce platform of choice for brands, creators, and shoppers. We are an entrepreneurial team, passionate about shaping the future of shopping.

About the Role
With more than 1 billion loyal users globally, TikTok is the ideal platform to deliver a brand new and exciting shopping experience to our users. TikTok is already the place where trends first surface, and where brands, creators, and consumers are already connecting in meaningful ways. The Food, Beverage & Health Category Lead serves as the business leader responsible for building the foundation for the Home & Living category for TikTok Commerce in North America. This person will develop the go-to-market strategy, prioritize key initiatives, and build and lead a talented category team to expand our partnership with enterprise and key account partners, and influence the shopping experience for Food, Beverage & Health shoppers.

We are looking for someone who is curious, exemplifies the growth mindset, and is unafraid to deal with ambiguity and solve novel problems. We are also looking for someone who is passionate about people development, creating a strong team culture, and leading high-performing teams.

Do you want to help us change the face of retail?

Responsibilities:
- Develop the overall Food, Beverage & Health category growth strategy - define goals, identify opportunities across brands, segments, and trends, and lead commercial operations
- Hire and develop a strong team of Home & Living category managers and coach the team in setting short and long-term goals, growth milestones, and tracking performance towards merchant and sales objectives
- Coach and lead the category management team to grow their brands through rigorous business operation, creative content and campaigns, and by leveraging the TikTok platform
- Guide Category Managers on consultative, client-centric selling and best-in-class presentations, and develop Category Managers for career growth and industry expertise
- Consult with and advise senior Brand leaders on TikTok Shop's value proposition, how it can drive their brand strategy, and create partnerships at scale
- Partner with cross-functional subject matter experts to develop, identify, and implement effective merchant content and merchandising programs

Qualifications

Required Qualifications:
- 7-10 years' experience in e-commerce or digital-led Retail in Brand-driven categories
- 3+ years of experience as people manager
- Track record of delivering & exceeding sales, GMV, or other commercial goals
- Experience leading business development, partnerships, or sales at senior leadership levels
- Experience hiring & developing talent and operating high-performing commercial teams

Preferred Qualifications:
- A combination of experience on both the platform/Retail side, and the Brand/Merchant side
- Experience with TikTok or other content-driven platforms or content-based commerce on either brand or platform side
- Ability to recruit and retain top talent
- Strong network and connections with brands, retailers, and sellers is a plus
- MBA

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitm