VP, Analytics H&W Walgreens Analytics Leader

Job Description:

Role Summary/Purpose:

The VP, Health & Wellness Analytics – Walgreens role will provide strategic insights and thought leadership to support portfolio analytics needs and drive profitable new account and purchase volume growth for the Walgreens credit product.  This role will partner cross functionally to deliver actionable insights around channel strategy, customer analytics, value prop measurement, segmentation, forecasting, and portfolio diagnostics. The individual will develop a decision management and optimization framework to drive campaign and channel strategy to increase ROI, customer engagement and portfolio profitability and work closely with the client marketing teams and the GMs to promote sustainable growth of the portfolio.

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Collaborate with cross functional teams to combine product, channel, and credit strategies into a unified roadmap to deliver a unique customer experience to grow acquisition and increase customer retention

• Conduct analysis of product and channel performance to uncover insights that inform critical decision-making to drive profitable outcomes 

• Own full cycle of analyses including ideation, data mining, identification of insights, develop business recommendations, and delivery to internal and external stakeholders

• Partner closely with broader Marketing organization and GMs to execute integrated marketing campaigns leveraging personalization and segmentation

• Act as a trusted advisor to solve complex business problems and provide actionable recommendations based upon data driven insights

• Establish a test and learn culture and provide guidance and leadership for the design, analysis and measurement phases of campaigns and large-scale projects. 

• Ongoing assessment and measurement of product, channel and targeting strategies

• Implement and automate data visualization tools to measure and diagnose portfolio performance that allow stakeholders to understand trajectory of KPIs to enable better forecasting and management of the portfolio

• Measure in wallet and category spend to determine financial impact on rewards and loyalty costs and targeting strategies to drive cardholder engagement

• Co-manage team of offshore analysts to ensure high quality execution and delivery of business insights to drive profitable growth

• Evangelize the value of Walgreens sharing its data assets to drive acquisition, account management and portfolio strategies to improve portfolio performance.

• Provide strategic thought leadership and influence the internal SYF client team and Walgreens

• client team to implement profitable marketing and offer strategies rooted in analytics

• Develop business case presentations and action plans to drive marketing strategy; including targeting recommendations, test design, cross-sell optimization, product opportunities and cost/benefit analysis to review with client and SYF Marketing teams

• Own the analytics agenda and provide Innovative leadership to evolve the analytics strategy based upon the state of the business and potential opportunities

• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor’s degree, or in lieu of degree, GED/high school diploma and 11+ years of work experience establishing and managing marketing or portfolio analytics in the financial services, credit card and/or payments industry

• 7+ years of functional work experience to include:

  • 5+ years of leadership/managerial experience within the financial services, credit card payments, retail or analytics consulting

  • 2+ years of client facing experience

  • 3+ years applying statistical techniques such as segmentation, cluster analysis, etc.

  • 2+ years leading large-scale analytics projects

Desired Characteristics:

• Bachelor's degree in Mathematics, Statistics, Database Marketing or Quantitative Analysis preferred

• Advanced degree in a quantitative field or MBA with Systems and Marketing specialization strongly preferred

• Experience with Dual Card/Co-brand cr