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Associate Digital Product Manager

VyStar Credit Union
Jacksonville, United Statesfull_timeVerifiedPosted 11 Mar 2025

About the role

At VyStar, we offer competitive pay, an excellent benefit package that includes a 401(k) Plan, an extensive paid technical and on-the-job training program, and tuition reimbursement--available to all full and part time employees.  Part time positions start at a minimum of 30 hours per week.

We encourage you to become a part of VyStar Credit Union's family of employees.

Associate Digital Product Manager

ACCOUNTABILITY STATEMENT

As an Associate Digital Product Manager, you will be joining a passionate team working to redefine VyStar’s Digital Experience, where you will obsess daily over the member experience through data-driven analysis, validated learning, journey mapping, and experimentation to deliver digital innovation to VyStar’s members and employees. To succeed, you must be comfortable pushing big change by starting small, testing, and learning your way to something new. As well as possessing a bias toward action, you try things, and sometimes you fail. You can get around roadblocks and stay focused on your goals. We are looking for an inquisitive and strategic Associate Product Manager that is not afraid to roll up their sleeves to execute.

You will support the development and execution of VyStar’s user experience strategy for digital initiatives to ensure a seamless and efficient end-to-end digital member and employee experience. This role will require you to leverage qualitative and quantitative analytical skills to creatively solve for and build superior experiences that drive efficient, consistent, and effective digital experiences for every product and service offered in the digital channel. In addition to shaping the Digital Experience you will play a role in shaping process, building relationships between teams and championing user-centered design within the organization. Holistically, you are capable of strategic and operational thinking with an attention to detail to deliver on the goals and objectives of the digital strategy.

The position maintains a deep understanding of current and emerging digital banking, electronic payments, and overall financial technology to optimize experiences in the digital channel. The Associate Digital Product Manager partners with Information Technology (IT), Marketing and related business units in order to ensure the member experience is aligned with defined business goals. The position will assist in the development, monitoring, and analytics of Objectives and Key Results (OKRs) to measure and drive ongoing improvements based on data analysis.
The position will support VyStar’s mission to deliver remarkable service and experiences and will be critical to help reduce friction, increase engagement, improve loyalty, and drive enhanced profitability in the digital channel.

The Digital Product Management team is part of the larger Digital Member Experience (DMX) organization. DMX owns the experience for most member and employee-facing digital products including the public sites, Online & Mobile banking, Branch & Contact Center support systems, member acquisition and account opening applications. This is a rapidly growing, fast-moving team with strong investment and support from Senior Leadership. It is our vision to “develop and foster meaningful member relationships that empower and delight” through innovation, problem solving and an emphasis on doing what’s right for our members.

ESSENTIAL RESPONSIBILITIES

  • Digital Experience and Product Management: ​Advocate for our members by working to create Digital experiences that are personalized and in-support of our members managing their financial life. Partner with internal teams to iterate the product and features based on member feedback and ensure the "right" features are implemented by leveraging member feedback, analysis of existing capabilities, and market data. Work to develop and manage a discipline to categorize all the Digital Experiences, inclusive of an inventory by channel and journey maps and update as needed. Execute plans to ensure VyStar’s Digital Banking experiences are on par with competitors and ensure market-specific differentiation where applicable. This will include providing direction, guidance, and translating business requirements to designers, IT, and other key stakeholders. This direction can include performing analysis, helping define requirements/user stories, working with teams to develop solutions to meet these requirements, and to test and deliver experiences that are always focused on being member centric. Work to ensure that the design of the product features and improvements are through a mobile-first lens while continuously testing and iterating in rapid development cycles. This will be inclusive of managing key digital products, their direction, impact to the organization and our member base through a

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Company

VyStar Credit Union

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