AFH Marketing and Lead Generation Manager

Away From Home Marketing & Lead Generation Manager, Permanent
At Costa Coffee, we’re on a mission to reimagine coffee experiences across the globe. From bustling cities to local communities, we’re creating meaningful coffee moments, powered by innovation and driven by purpose.
As a proud part of the Coca-Cola system and working hand in hand with our pioneering partners, we’re in over 50 countries and counting. Whether it's served in-store, from a machine, at home, or on the go, every cup is thoughtfully crafted by our passionate teams who put heart into every moment.
Our teams truly make a difference. Whether it's pioneering new tech for the perfect pour, launching award-winning campaigns, developing exciting new menu items, or supporting our people to grow – together, we stir up success.
The AFH Marketing & Lead Generation Manager plays a key role in driving B2B growth for Costa Coffee Professional, building brand presence while generating high-quality, sales-ready leads across key Away From Home channels. Working closely with sales and internal teams, this role plans, delivers, and optimises multi-channel marketing campaigns, using data and insight to generate demand, nurture customer relationships, and support pipeline growth. It’s a hands-on role for someone who enjoys turning insight into action and making a clear impact on commercial performance.
We value curiosity, inclusivity, and a problem-solving mindset. If you thrive in a fast-paced, global environment and are excited to make a meaningful impact, we encourage you to apply.
With inspiring experiences, development programmes, and our apprenticeship scheme, your career can grow far beyond the day-to-day.
What you’ll do
Being the AFH Marketing and Lead Generation Manager is about so much more than bringing our coffee to the world. It’s your chance to stir up real success - which means you’ll be:
• Plan, deliver and optimise multi-channel B2B lead generation campaigns across email, paid media, LinkedIn, events and digital platforms to generate qualified, sales-ready leads
• Create and manage compelling B2B content and assets including whitepapers, case studies, landing pages, webinars and sales enablement materials to support demand generation and conversion
• Work closely with Channel Account Managers, Regional Account Managers and internal teams to identify high-potential prospects, support lead qualification and ensure consistent brand messaging across all AFH touchpoints
• Use data, insight and market understanding to monitor performance, identify emerging customer needs, refine value propositions and continuously improve campaign effectiveness
• Own AFH channel activation and brand standards, including delivery of ‘We’re serving Costa Coffee’ activity and defining the look of success across key customers and channels including our airline customers
Who you are
It’s your unique ingredients we’re interested in:
• Proven B2B marketing experience with a strong track record in lead and demand generation, ideally within the AFH or coffee sector, delivering effective multi-channel campaigns targeting business decision-makers
• Ability to develop clear, differentiated messaging and value propositions tailored by channel and customer segment, informed by market trends and competitive insight
• Strong content creation and sales enablement capability, producing adaptable tools such as pitch decks, brochures, one-pagers, proposals and tender materials that support commercial teams
• Experience working cross-functionally in matrixed organisations, collaborating closely with Channel Leads, RAMs, and central brand/COE teams to ensure alignment, consistency and impact
• Highly organised, creative and data-driven marketer, with excellent written and verbal communication skills and the ability to manage multiple priorities while seeing projects through from concept to delivery.
So, why Costa?
We didn’t become a global coffee brand by sitting back. When you work here, you join a community that values passion, progression, and integrity—with some brilliant perks to sweeten the deal. We work in a hybrid environment, giving us the flexibility to balance life while still spending meaningful time together and building strong connections:
• Own a piece of Costa’s success by becoming a share owner in Coca-Cola with our Share Investment Plan (SIP)
• An annual discretionary bonus scheme, based on business results and individual contribution.
• A smart pension that saves you money on tax and national insurance, and matches your contributions up to 10%
• The Costa Financial Support Fund, supporting team members who find themselves in unexpected financial pressure
• 50% discount in all Costa-owned stores, and 25% off in other participating stores
• Private medical cover thanks to our Private Healthcare scheme