VP, Sales, Digital Signage

Introduction

Are you searching for an opportunity to play a key role in driving the dramatic growth of a highly successful software company? 

At Poppulo, we’re working on what’s next in communications and workplace technology. As a pioneer in this industry, we understand that meaningfully reaching every employee is hard. And so is managing office space in a hybrid world. And so is improving the customer and guest experience. We exist to make each of these things easier. We exist to bring harmony to our customers. 

And we do that at enterprise scale. Our omnichannel employee communications, customer communications, and workplace experience platform is trusted by over 6,000 organizations today, reaching more than 35M employees and delivering content to 500,000+ digital signs.

We know there’s no such thing as a “perfect" candidate - we’re all a work in progress and are growing new skills and capabilities all the time. We encourage you to apply for a position with Poppulo even if you don’t meet 100% of the requirements. We believe in fostering an environment where there is a diversity of perspectives, in hopes that we can all thrive.

 

Job Summary  

The VP of Sales – Digital Signage at Poppulo plays a pivotal role in driving our sales strategy, revenue growth, and overall success of the Digital Signage business line. This executive will oversee the Digital Signage sales team, including Sales, Solutions Engineering, and Business Development, to expand new logo acquisition, grow enterprise accounts, and implement effective sales processes to achieve and exceed ambitious ARR and bookings targets. 

This role requires a seasoned leader with proven success scaling enterprise SaaS and solutions-led businesses, who can inspire, coach, and guide a high-performing sales organization while collaborating cross-functionally to maximize impact. 

Key Responsibilities  

Sales Strategy & Growth 

• Define and execute the sales strategy for Digital Signage, aligning with company goals and market opportunities. 
• Drive predictable revenue growth by ensuring forecast accuracy, pipeline health, and disciplined execution. 
• Build and maintain strong relationships with key clients, partners, and AV integrators to expand market share. 
• Work closely with Sales, Marketing, and Product leadership to align business development with go-to-market initiatives. 
• Define and execute the solutions engineering vision and strategy in alignment with sales and company objectives. 

Operational Excellence 

• Establish and refine sales processes and methodologies to improve efficiency, productivity, and customer engagement. 
• Leverage CRM (Salesforce) and data-driven insights to optimize coverage, quota attainment, and pipeline creation. 
• Lead enterprise pursuits including RFP strategy, executive engagement, and commercial negotiation. 

Cross-Functional Leadership 

• Collaborate with Marketing, Product, and Customer Success to align go-to-market execution and support expansion plays. 
• Partner with the VP, Digital Signage Pro Services & Hardware to ensure delivery readiness and solution quality. 
• Provide market and customer feedback to GTM and Product leadership to inform pricing, packaging, and roadmap. 

Leadership 

• Establish clear objectives and metrics to measure performance; ensure the team has the resources and information needed to succeed. 
• Identify and remove blockers; communicate changes in focus or priorities promptly. 
• Provide ongoing coaching, feedback, and performance interventions where required. 
• Engage and retain top talent by fostering inclusion, trust, and accountability. 
• Drive career development planning and ongoing learning for direct reports, ensuring growth opportunities are clear and supported 

Technical Skills and Competencies:

• Strong understanding of SaaS