Sr. Communications Manager II

Company Description

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

This role can be based in our San Francisco, Sunnyvale, Chicago or our New York office.

LinkedIn is seeking a Senior Communications Manager with deep B2B comms experience and a passion for telling high-impact stories that communicate customer value. This individual will work across our global Customer & Tech Communications team and will focus on driving stories through earned media, creator engagements, and owned content to help our customers understand the value LinkedIn delivers across our entire portfolio of B2B products. 

If you consider yourself a creative storyteller, love B2B trends, uncovering the next headline, and are open to taking intelligent risks, this position is for you! We’re looking for a self-starter who is always digging for the next great B2B story. The ideal candidate will collaborate with ease and operate with urgency to ensure we are maximizing opportunities to connect with the cultural zeitgeist.

In this role, you will lead earned media and storytelling across a variety of B2B workstreams with a focus driving earned coverage that maps directly to business impact. You will lead our B2B customer storytelling, while also collaborating across LinkedIn’s various lines of business to develop stories and support global campaigns that reach our customer audiences across recruiters, marketers, and sellers. You’ll work with various partners across global comms, product, marketing and sales to identify storytelling opportunities. You will be both a player and coach for media relations - driving earned customer focused stories, leading on media relations across core B2B moments, supporting inbound earned media requests, and providing outside-in counsel on media relations strategies across large projects. 

You will be responsible for shaping the future of B2B storytelling in this newly created role at LinkedIn, driving a steady cadence of proactive earned media to drive understanding of LinkedIn as an enterprise company. In addition, deep expertise in writing, project management, organizational skills, and stakeholder management are required to succeed in this role.

If you love spending your days imagining the next dream headline in a fast-paced environment, and then rolling up your sleeves to make that headline come to life in an earned story, the Customer & Tech Communications team at LinkedIn could be the right next play for you! 

Responsibilities:

• Lead customer storytelling across our entire portfolio of B2B products to reach the recruiter, marketer and seller audience
• Introduce new, innovative ways to showcase customer stories 
• Create an ongoing cadence of media conversations with customer-led stories always in the pipeline
• Strategically pitch stories and gain earned coverage that help our customers understand the value LinkedIn provides 
• Lead proactive and reactive storytelling and narrative building, while connecting and reinforcing strategic messaging, in North America
• Lead product issues and change management storytelling across our B2B product offerings, proactively flagging potential reputational risks and mitigating complex, wide-scale B2B issues
• Build and maintain strong relationships with media targets across tier-one outlets
• Draft compelling headlines, pitches and narratives to land priority stories
• Develop proactive storylines and media hooks to to generate earned results in the absence of news
• Build relationship with your LinkedIn Global Communications teammates to identify opportunities to weave product narratives and customer value into larger LinkedIn narrative
• Gather insights/data to tell stories, turning complex information into engaging, easy-to-understand stories
• Stay ahead of media trends and changes to ensure we are always adapting our strategies to drive meaningful earned media results for the business
• Write and/or edit content, including, but not limited to pitches,