Web Producer

At Seabourn, we are passionate about travel. We believe that traveling for pleasure has a redemptive power that enriches people’s lives. And we believe that people should travel well. Seabourn pioneered small-ship, ultra-luxury cruising, and continues to represent the pinnacle of that unique style of travel. 

 
We’re looking for an experienced Web Producer. Our Seabourn Web Producer plays a critical role in shaping the digital expression of the brand’s ultra‑luxury experience. This position is responsible for the end‑to‑end creation, refinement, and upkeep of web content, including copywriting, image selection and editing, content publishing, and ongoing updates to existing site material. Through thoughtful storytelling, meticulous attention to detail, and a strong understanding of Seabourn’s brand voice, the Web Producer ensures that every page of the site reflects the elegance, sophistication, and guest‑centric excellence that define the Seabourn experience. Their multi‑faceted authoring not only informs visitors but also inspires them—helping bring the essence of ultra‑luxury cruising to life across our digital platforms.

Here’s a summary of what Seabourn is looking for in its Web Producer.  Is this you? 

Responsibilities 

• Create, publish, and maintain landing pages in the Adobe Experience Manager CMS system. Create written content, SEO optimization and visual merchandising to be consistent with our online customer journey. Maintain web content calendar and manage website updates (product launches, changes to programs/offerings, maintaining destination pages, updating homepage)

• Involve in all phases of designing and maintaining the web page using HTML and CSS. Manage interactive projects from kick-off and requirements-gathering to UI, design, development, QA, authoring of page, and maintenance. Manage inter-departmental requirements and website QA processes.

• Implement SEO best practices on the website.  Work alongside the email team to ensure we are driving traffic to relevant pages.

• Work with the Revenue Management team to support merchandising initiatives for new promotions. Work alongside the UX team to design improved experiences on-site thereby increasing engagement.

• Analyze online KPIs in Adobe Analytics to remove paths of friction and improve the customer journey on-site, thereby improving the UX and increasing continuation rates. A/B test content to determine optimal content and language for our site.

Knowledge & Skills:

• Our Web producer will manage projects end-to-end, gathering information from various teams across Seabourn to help create and execute projects in accordance with Seabourn guidelines and brand. Tasks are assigned via project management board Asana and directly from web production managers and stakeholders. Example: Create a landing page for new Seabourn product launch. Research ports and excursions; write descriptions for them and upload them to AEM. QA to ensure adherence to Seabourn guidelines. The Web Producer supports Holland America Line (HAL) and Seabourn (SBN), managing digital content and web assets across both brands.

• Responsibilities span both shore and fleet operations, ensuring consistent online presence and user experience for global audiences.

• Collaborates with marketing, IT, and creative teams to deliver web projects that align with business objectives

• Handles complex content management challenges, including integrating multiple brand requirements and resolving technical issues.

• Anticipates and addresses user experience problems, optimizing web performance and accessibility.

• Navigates evolving digital standards and adapts solutions to meet compliance and business needs.

• Directly influences the quality and effectiveness of HAL/SBN’s web presence, impacting customer engagement and brand reputation.

• Supports business growth by enabling timely and accu