Senior Manager Merch Optimization & Analytics

Overview

About PHOENIX 

 

PHOENIX Retail, LLC is a retail platform operating the Express and Bonobos brands worldwide. Express is a multichannel apparel brand dedicated to a design philosophy rooted in modern, confident and effortless style whether dressing for work, everyday or special occasions. Bonobos is a menswear brand known for being pioneers of exceptional fit and a personalized, innovative retail model. Customers can experience our brands in over 400 Express retail and Express Factory Outlet stores, 50 Bonobos Guideshops, and online at www.express.com and www.bonobos.com.

 

About Express

 

Express is a multichannel apparel brand dedicated to creating confidence and inspiring self-expression. Since its launch in 1980, the brand has embraced a design philosophy rooted in modern, confident and effortless style. Whether dressing for work, everyday or special occasions, Express ensures you look and feel your best, wherever life takes you.

 

The Company operates over 400 retail and outlet stores in the United States and Puerto Rico, the express.com online store and the Express mobile app.

Responsibilities

The eCommerce Sr. Manager of Merchandising Optimization & Analytics is responsible for driving site performance and enhancing the customer experience through strategic merchandising and data-driven decision making. This role oversees conversion optimization, forecasting, and sales projections to maximize revenue and profitability for the eCommerce channel. Leveraging research, analytics, and performance insights, the Sr. Manager develops and executes merchandising strategies that improve product presentation, navigation and overall site effectiveness. In addition, this position ensures operational accuracy across the website and app, delivering a seamless, engaging and consistent shopping experience for customers. 

 

KEY RESPONSIBILITIES

 

Digital Merchandising & Strategy

• Develop and execute digital merchandising strategies and tactics that align with overall eCommerce initiatives to maximize conversion and sales across categories and digital channels.
• Drive revenue growth by analyzing and optimizing the customer path to product, improving page performance, refining category presentation, and leveraging advanced web analytics and A/B testing.
• Lead optimization of key digital experiences, including site navigation, category sort, on-site search, personalization, and product/content recommendations.
• Provide data-driven insights to guide strategy and enhance all digital touchpoints, ensuring a seamless and engaging shopping experience.
• Act as a key stakeholder in achieving eCommerce financial goals, influencing cross-functional teams to adjust tactics and capture business opportunities.
• Contribute to the eCommerce strategic roadmap, with a focus on search, sort, recommendations, navigation, and site enhancements. 
• Develop seasonal and quarterly merchandising strategies that meet financial targets and reflect the brand vision.
• Participate in go-to-market planning to bring key merchandising concepts to life digitally.

Analytics & Optimization

• Define and monitor key performance indicators, tracking performance over time and providing actionable, data-based recommendations to drive conversion, revenue, and customer satisfaction.
• Develop and maintain accurate sales forecasts on a yearly, quarterly, monthly and daily basis, proecting revenue, margin and key performance metrics to maximize profitability and drive overall growth for the eCommerce channel. 
• Analyze site performance across traffic sources, visitor segments, and behaviors to identify opportunities for optimization and growth.
• Lead the A/B testing program, including intake and prioritization of test requests, communication of results to stakeholders, and execution of next steps based on findings.
• Develop dashboards and reporting tools that deliver clear visibility into business performance, tailoring insights to leadership and cross-functional partners.
• Partner with Decision Science and Technology teams to enable personalization and data-driven experiences.
• Identify and implement innovative analytical tools, products, and methodologies to improve measurement and decision-making.
• Inform product and project decisions pre- and post-launch through robust analytics, industry best practices, and testing initiatives.
• Build organizational knowledge of web analytics and educate senior leadership on emerging digital and multi-channel customer trends.

Merchandising Operations

• Manage site merchandising execution to ensure on-time delivery of a