Retail Business Manager

Job Information

The Retail Business Manager has the responsibility to expand and evolve Doosan Bobcat’s image through direct-to-customer brand extension initiatives through retail business strategies to include merchandise, licensing, in store purchase displays, and loyalty building initiatives. With direct management of retail focused agencies of record and collaboration across the business; this role extends to managing relationships with third-party retailers, rental houses, and facility branding. Your influence will be critical in fostering collaboration opportunities and developing retail strategies to extend the brand through new initiatives.

Available locations: West Fargo, ND; Bismarck, ND; Minneapolis, MN; Statesville, NC

Role & Responsibility

Retail Strategy Development

• Develop and manage integrated retail strategies to include digital and in-store experiences, loyalty building initiatives and growth opportunities.
• Manage and evolve the facility branding program, identifying growth strategies for increasing engagement and participation in current program. 
• Own relationship with facility branding agency to identify and establish opportunities to expand existing product offerings while maintaining brand compliance, and appropriate retail market approach.
• Manage relationships with third-party retailers (big box, rental), including negotiations, contract agreements, and ensuring a seamless and strategic retail experience. 
• Build recommendations for the design and implementation of purchase displays and planograms for optimal in-store product visibility and customer engagement, ensuring consistency with the Bobcat brand and optimizing customer experience.
• Offer support to the business to ensure employees, customers and dealers have access to the right tools for branded merchandise; staying informed on emerging trends and best-in-class offerings to ensure a premium customer experience.

Merchandising & Licensing Program Alignment

• Manage and execute the promotional products merchandise program, develop reporting structure and growth opportunities through internal and dealer promotional strategies.
• Own relationship with our merchandising agency to identify and establish opportunities to expand the brand into new product offerings while maintaining brand compliance, and appropriate retail market approach.
• Develop and execute growth strategies, working toward global alignment for merchandising efficiencies, brand consistency and market appeal.
• Align all product extensions with regional legal teams to develop ideal state of process and system for routing and approving new opportunities while managing existing partners.
• Ensure compliance with brand standards and legal requirements with all product extensions.

Global Alignment & Collaboration

• Develop reporting cadence and global updates for all stakeholders on retail progress. 
• Ensure retail strategies have global consideration, aligned when possible, considering regional variations and market dynamics.
• Explore collaboration opportunities both internally and externally to support the overall retail ecosystem, providing insights for new deals and channels, particularly in the retail space.
• Ensure all retail business initiatives align with brand guidelines, maintaining the integrity of the brand.
• Partner with legal teams to ensure accurate trademark and registration is in place, proactively working together to include review of contracts for business alignment, and routing contracts to appropriate parties for approval. 
• Develop and manage budgets, forecasting & reporting related to merchandise and licensing activities. Analyze sales data, track performance metrics, and provide regular reports to evaluate the success of initiatives.

Leadership and Team Development:

• Foster a positive and collaborative team culture.
• Provide guidance, mentorship, and coaching to team members for professional growth.
• Identify and nurture talent within the team.
• Set clear performance expectations and goals for team members.
• Allocate resources effectively to ensure the successful completion of projects.
• Develop and implement staffing plans to meet project and organizational objectives.
• Strategically assign tasks based on team members' strengths and expertise.

Job Requirement

• Bachelor’s degree in Business, Marketing, Retail Management or a related field.
• 7+ years’ experience with proven results in retail, merchandise, licensing industry, facility branding, customer loyalty programs, preferably in a global setting.
• Excellent negotiation and communication skills and experience with third-party retailer relationships.