Sr. Business Marketing Lead - Retail & CPG

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Our Audience Marketing team is hiring a Senior Lead position to lead marketing for our Retail and CPG
verticals. This role will be responsible for aligning with sales, product marketing, and insights to create
data-backed business narratives and marketing materials to raise awareness and drive adoption of Reddit’s
advertising solutions among advertisers.

The ideal candidate is a strategic thought leader with strong analytical skills that enable them to use data
and insights to inform storytelling, develop effective go-to-market campaigns, and measure success.
Excellent communication and project management skills, and a track record of creating marketing content
and sales collateral that drives results, are a must. The candidate’s experience must demonstrate the ability to
partner effectively with Sales teams to co-create the roadmap for success, and collaborate with
cross-functional teams and stakeholders (locally and globally) to find solutions and scale marketing
messages. Significant experience crafting and successfully executing a multi-channel go-to-market
campaign is required.

Location: Remote-US (preferably commutable to one of our offices in San Francisco, Los Angeles, or New York)

Responsibilities:

• Create market-leading stories that drive the Retail business
• Leverage Reddit-unique insights for both client-level conversations and thought leadership
• Build stories that move our largest prospects and customers
• Develop market research with industry partners

• Lead marketing strategy for Retail and CPG, including identifying opportunities for scaled marketing programs, key industry events, and new narratives/content to bring our Reddit for Business message, solutions, and products to market
• Partner with Sales to create solutions that address customer challenges and turn them into opportunities via insightful content that drives results
• Leverage data/insights from the Insights team and from self-service tools to tell the story
• Partner effectively with cross-functional teams to develop content and ensure Reddit for Business messaging is integrated, actionable, and consistent
• Contribute to the broader business marketing roadmap and collaborate with marketing peers to support campaigns targeted to current and prospective advertisers
• Develop sales collateral including vertical narratives, presentations, pitch decks, playbooks, and other materials to support business growth
• Write marketing content for organic and paid media, webinars, blog posts, industry events, and whitepapers
• Evaluate and report on content and campaign metrics and iterate based on results
• Understand the needs of marketers in the retail industry and what is required to influence digital investment decisions

Required Qualifications:

• 15+ years of B2B marketing experience, within Retail accounts or agency relationships, and a strong track record partnering with Ad Sales to create executive-level collateral
• Experience leading GTM strategy in the US, with exposure to international markets and deep knowledge of digital/social media marketing
• Senior experience at ad platform
• Proven ability to develop impactful B2B content across organic and paid channels, with proficiency in analytics tools like GlobalWebIndex and Comscore
• Familiarity with Canva and a passion for or understanding of Reddit’s platform is a plus

Benefits:

• Comprehensive Healthcare Benefits and Income Replacement Programs
• 401k Match
• Family Planning Support
• Gender-Affirming Care
• Mental Health & Coaching Benefits
• Flexible Vacation & Reddit Global Days off
• Generous paid Parental Leave  
• Paid Volunteer time off

Pay Transparency:

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with