Sales Director, Business Development (Technology & Consumer Electronics)

Company Description

R25_0018068

*US role, must be in US at time of application to be considered.

#LI-Remote

***Note: This role includes a base salary and is eligible for a performance-based sales incentive.

Job Description

About this Job

NielsenIQ’s Sales team is the growth engine of the company, focused on expanding revenue through both deepening existing client relationships and identifying new business opportunities. This role is pivotal in driving sustainable growth within the Tech & Durables space. 

As a Sales Director you will be responsible for managing and expanding a portfolio of existing accounts (75%) while also pursuing strategic new business opportunities (25%). Your efforts will ensure a healthy sales pipeline, improved client retention, and targeted market penetration. You will also lead and mentor a team of talented sales associates, fostering a high-performance culture and enhancing their employee experience. 

Responsibilities

• Client Relationship Management 

• Own and grow long-term relationships with existing clients, aligning their priorities with NielsenIQ’s capabilities. 

• Drive value through the implementation of the full portfolio of NIQ solutions, establishing NIQ as a trusted business partner with high ROI. 

• Maintain accurate forecasting and account planning to ensure consistent revenue growth. 

• Assume a leading role in contract negotiations (renewals and new), including rate card pricing and discounting policies. 

• Use CRM/CIDB tools effectively for sales forecasts and client financials. 

• New Business Development 

• Develop and execute strategies to acquire new customers and accounts. 

• Identify and engage new budget holders and decision-makers. 

• Generate and qualify strategic leads to expand the sales pipeline. 

• Launch products into new markets and create compelling sell-in stories. 

• Strategic Sales Leadership 

• Develop sales strategies including white space, win-back, and cross-selling opportunities. 

• Demonstrate deep understanding of client industries, market trends, and interdependencies. 

• Communicate NIQ thought leadership and innovations to clients. 

• Identify potential problems and propose proactive solutions to meet client needs. 

•  Collaboration 

• Maintain regular communication and close collaboration with regional and local sales teams to ensure progress on client engagement and commercial goals. 

Qualifications

• Minimum 10+, typically 15+ years of related experience 

• Proven track record of meeting and exceeding sales quotas. 

• Strong sales expertise in the Technology and Consumer Electronics industry. 

• Effective senior-level communication, influencing, and presentation skills. 

• Strong client focus and result orientation. 

• Ability to thrive in an ambiguous, fast-paced environment. 

• Expert storyteller with a solutions-based selling approach. 

• Solid understanding of the data analytics industry, business models, and NIQ’s products and services. 

• High cultural IQ and interpersonal skills for cross-cultural collaboration. 

US Benefits

• Comprehensive healthcare plan (medical, Rx, dental and vision).
• Flexible spending accounts and Health Savings Account (including company contributions).
• Life and AD&D insurance.
• 401(k) retirement plan including company matching contributions.
• Disability insurance.
• Tuition Reimbursement.
• Discretionary paid time off program and 11 paid holidays.

Additional Information

This role has a market-competitive salary with an anticipated base compensation of the following range: $117,250.00 - $140,000.00.  Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more.  

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

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