Sr. Manager, Global Events (Event Strategy & Audience Engagement)

Who we are 

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

We use Artificial Intelligence (AI) technologies to maintain an efficient, fair and transparent hiring process. Our hiring process is never completely automated, and uses AI in conjunction with our recruiting professionals.

See yourself at Twilio

Join the team as Twilio’s next Sr. Manager, Global Events - Event Strategy and Audience Engagement.

About the job

Twilio is seeking a dynamic and experienced Senior Manager, Event Growth Strategy and Operations / Audience Engagement to lead a critical role responsible for driving the content, audience growth, and demand generation strategy across the global flagship events portfolio while also overseeing the operational infrastructure and shared services that power high-quality global event experiences. This role blends strategic growth planning with operational excellence, ensuring that content programming, audience acquisition, digital experience, event technology, and performance analytics work together to deliver measurable business impact.

This leader partners closely with marketing, sales, product, communications, operations, and executive stakeholders to drive attendance growth, elevate event content, optimize funnel performance, and scale event operations globally. The ideal candidate is highly strategic, data-driven, and experienced in leading cross-functional global campaigns that span content development, GTM enablement, acquisition strategy, and event technology. This role will collaborate closely with cross-functional teams across marketing, as well as C-level executives and regional field teams across LATAM, EMEA, and APJ. This position reports to the Senior Director, Global Events.

Responsibilities

In this role, you’ll lead:

Event Growth Strategy

• Develop and lead growth strategies that accelerate audience acquisition, attendance, and engagement across global and regional events.

• Partner with digital marketing, field, product marketing, DevNet, Twilio.org and sales to align demand generation programs to event growth goals.

• Create segmentation, targeting, and messaging frameworks that improve pipeline impact and event ROI.

• Establish and refine KPIs to drive predictable, scalable event growth.

Event Content Strategy & Programming

• Own the development, structure, and quality of the agenda and content across global events, including keynotes, sessions, demos, customer stories, and thought leadership tracks in partnership with PMM.

• Collaborate with product marketing and executive teams to shape narratives aligned with business priorities and GTM initiatives.

• Own content frameworks, track definitions, speaker selection processes, and content quality standards across regions and program tiers.

• Ensure consistent storytelling and audience relevance across all global and regional events including market trends and regional insights.

Audience Acquisition & Demand Generation

• Lead end-to-end acquisition planning, including channel mix, messaging, creative alignment, landing pages, email journeys, and broader promotional strategies.

• Drive cross-functional alignment with performance marketing and field teams and ensure integration between acquisition strategies and sales/GTM activation plans.

• Establish performance targets and optimize campaign conversion across the registration funnel, using analytics to improve engagement and reduce drop-off.

• Partner with growth, digital, and field marketing teams to define target audiences, segmentation, messaging, and promotional plans to increase attendance and expand audience reach.

Operations & Shared Services Leadership

Oversee the shared service functions that enable scalable global event exe