Senior Marketing Data Analyst

As the world's largest car sharing marketplace, Turo is growing fast and hiring talent in the US, Canada, the UK, France, and Australia! Our driven, down to earth team empowers you to push yourself, make a huge impact, and accelerate your career growth.

About the team

Turo is seeking a Senior Marketing Data Analyst to join our growing San Francisco team and turbo-charge Turo’s growth. This analyst will work closely with the Growth Marketing team to help drive our user acquisition efforts, with a focus on Paid Search (SEM) and Paid Social. The ideal person for this role possesses strong quantitative and analytics skills, is a demonstrated self-starter that operates with an ownership mindset, possess excellent communication skills, and has the ability to get up to speed quickly on different marketing projects.

What you’ll do:

• Campaign analysis and reporting: analyze performance data for paid marketing campaigns and identify trends, patterns, and areas of opportunity.
• Attribution: lead efforts in marketing attribution, developing and implementing multi-touch and cross-channel attribution models to provide insights on the customer journey and optimize performance across all marketing channels.
• Optimization: design and conduct A/B tests to evaluate and optimize campaigns. Provide data-driven recommendations to improve targeting, messaging, and bidding strategies.
• Data management: ensure data quality and accuracy in all analyses and reports. Develop and maintain data validation processes.
• Collaboration: work closely with marketing teams to understand campaign objectives, and present recommendations to stakeholders in a clear and actionable manner.
• Continuous improvement: stay updated on industry trends and best practices in paid marketing, continuously seeking opportunities to enhance our analytical capabilities and tools.

Your profile:

• • Experience:
    • 4+ years of experience in data analysis, with 2+ years in a marketing context.
    • Experience with supporting SEM (Google Ads, Microsoft Ads) and/or paid social media marketing campaigns.
    • Experience designing and executing A/B tests in marketing campaigns.
    • Experience transforming data into presentations that “tell the story” behind the data.
    • Experience with attribution, including multi-touch and cross-channel models, with the ability to analyze and optimize the customer journey.
    • Strong understanding of LTV and ROI concepts and how they apply to marketing.
  • Skills:
    • Strong SQL skills required.
    • Strong experience with data visualization tools (Tableau, Power BI, Domo, etc.).
    • Familiarity with digital marketing platforms (e.g. Google Ads, Facebook Ads).
    • Google Analytics (particularly GA4) expertise preferred.

The San Fransisco base salary target range for this full-time position is $140,000 - $170,000 + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position in San Francisco, CA. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your work location during the hiring process. 

Benefits

• Competitive salary, equity, benefits, and perks for all full-time employees
• Employer-paid medical, dental, and vision insurance (Country specific)
• Retirement employer match
• $2,000 Learning & Development stipend to invest in your professional development
• $1,000 USD Turo host matching and $1,500 USD vehicle reimbursement program
• $100 USD Monthly Turo travel credit
• Cell phone, internet and Fringe benefit stipend
• Paid time off to relax and recharge
• Paid holidays, volunteer time off, and parental leave
• For those who are in the office full-time or hybrid we have weekly in-office lunch, office snacks, and fun activities
• Annual Turbo Week (week-long, company-wide conference)

We are committed to building a diverse team. If you are from a background that's underrepresented in tech, we'd love to meet you.

Aside from an award winning work environment and the opportunity to be part of the world’s largest car sharing marketplace, we are also