Director, Consumer Marketing

<div class="content-intro"><p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>WHO WE ARE</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Edmentum is a dynamic educator and student-focused company dedicated to tech-enabled learning solutions. Our goal is to ensure that all students have access to flexible learning environments and educators have the tools they need to support their students. We are on a mission to create innovative, proven learning technology, partnering with educators to ignite student potential. We are a <strong><em>Remote First</em></strong> organization with a strong commitment to excellence, innovation, and customer satisfaction.</span></p></div><h3><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">What You’ll Do</span></h3> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">As Director, Consumer Marketing, you will lead the strategic development and execution of consumer marketing initiatives to expand our eCommerce business. You’ll build and manage a high-performing team, develop full-funnel marketing strategies, and drive innovation across digital channels. This role is pivotal in shaping the customer experience and driving measurable growth for Apex Learning Virtual School.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">In this role, you will:</span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Lead and grow the Consumer Marketing team to execute eCommerce strategy and achieve revenue goals.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Develop and implement comprehensive digital marketing strategies across SEO, PPC, email, and paid media.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Design and execute full-funnel campaigns to drive customer acquisition and engagement.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Use data insights to optimize site performance and inform strategic decisions.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="