Senior Director, Market Access Strategy (New Products)
Kyowa KirinAbout the role
Kyowa Kirin is a fast growing global specialty pharmaceutical company that applies state-of-the-art biotechnologies to discover and deliver novel medicines in four areas of unmet need: oncology, nephrology, immunology and CNS/movement disorders. The North America organization includes three offices (in New Jersey and California) that focus on drug discovery, product development, and commercialization. Together, we work as a close-knit team to understand clinical needs and advance innovations that can have a profound impact on patient lives.
As a patient centric organization that strives to deliver innovative medicines to meet unmet needs, we feel that it is critical to follow the safety guidelines defined by CDC and OSHA. We believe the COVID-19 vaccine is the best way to manage COVID risk to you, your colleagues, your family and our society. With that in mind, we are taking the essential step to ensure the safety of our employees during this health crisis by requiring all US employees, temporary workers, agency employees and independent contractors to be fully vaccinated against COVID-19, where allowed by state or local law and where vaccine supply is readily available. In accordance with applicable law, individuals may seek an accommodation for medical or disability-related conditions or sincerely held religious beliefs.
Summary of Job:
This role is responsible for the overall Global market access strategy for new products (in-house products including KHK4083, in-licensing products, etc.). This role will have a direct working relationship with the Head of Business Strategy of Global Product Strategy Department (GPSD) and will focus on the US aspects of all market access strategies, since the US is the largest market globally, and has an impact on the global success of all new products. The role is instrumental in overseeing and leading all market access strategies/ tactics across pricing, and payer channels, focusing on launch strategies, life cycle management, and ensuring alignment with senior business leadership, Global Product Strategy Leads (GPSLs), Region President, etc. Also covering region-specific Patient Services and Channel Management to ensure the goal of patient access in the US. In addition, this role will be responsible for identifying key US policy-related items that may have a material impact on the launch of any given new product. They will work with other functional areas to ensure alignment on potential impact. This role requires working closely with all groups within the broader regional Market Access organization including not only NA but also Japan, EMEA, and Asia Pacific.
Essential Functions:
- Develop/align on the US market access strategy for new products
- Lead the development and implementation of all initiatives including the value and access, list and net pricing strategies, impact of these strategies on GTN, and overall access to key payer archetypes.
- Develop and communicate robust market access strategies and plans, including development and clear articulation of the brands’ value story, and help to integrate them into the overall brand plan.
- Manage market access launch budget and develop metrics to measure ROI against key initiatives – this role may or may not have direct budget responsibilities dependent upon specifics of licensing agreements.
- Contribute to the strategic direction of all brand planning activities through active participation with the Senior Leadership Team to determine Global strategies for products and disease areas.
- Responsibility for all pre-launch research and communication to Senior Leadership Team outputs as well as key trends in pharmaceutical industry pricing, reimbursement, and market access, and develop proactive strategies in anticipation of these trends.
- Work in collaboration with Regional Channel Operations Director to partner in developing channel-level pricing and launch strategies (e.g., SP Network / Distribution strategies).
- Recommend and implement various market access initiatives to collect and integrate payer/market insights to inform brand strategy.
- Support regional Market Access members to develop recommendations for appropriate programs, tools, and communication materials to effectively address payers' needs to render informed coverage decisions, as well as an overall approach to therapeutic class management.
- Work closely with all stakeholders to develop, align and implement the Global annual strategic and tactical business plan with regard to Market Access and Pricing.
- Provide input all product development teams by informing them of pricing and market access potential.
- Present payer issues, opportunities, and recommendations to leadership stakeholders.
- Work closely with finance, analytics, and patient services teams to
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