Integrated Marketing Director

COMPANY PROFILE

Code.org® is a nonprofit dedicated to expanding access to computer science in K-12 schools and increasing participation by young women and students from other underrepresented groups. Our vision is that every student in every school has the opportunity to learn computer science as part K-12. The leading provider of K-12 computer science solutions in the largest school districts in the United States, Code.org also created the annual Hour of Code campaign, which has engaged more than 15% of all students in the world!

JOB SUMMARY 

The Integrated Marketing Director is responsible for managing and executing comprehensive marketing campaigns that span various channels and platforms. This role requires a combination of strategic thinking, creative vision, and the ability to coordinate effectively across departments to ensure cohesive branding and messaging.

DUTIES AND RESPONSIBILITIES

Campaign Management:

• Lead the development and execution of integrated marketing campaigns from start to finish.
• Work closely with the creative and strategy teams to ensure campaign concepts align with the overall brand strategy.
• Partner with the strategy team on managing the comms calendar to ensure strategic in-market flighting of messaging.

Cross-Departmental Coordination:

• Work closely with other departments, including our US Strategy, and International teams, to ensure a consistent brand experience across all touchpoints.
• Partner with internal stakeholders to ensure that mid, lower-funnel, and lifecycle marketing efforts, produced outside of the marketing team, strategically align with the broader marketing strategic approach.
• Be the ‘face’ of the marketing team internally and act as the point of contact for all inbound marketing requests; evaluating requests against strategic approaches, initiating plans (as appropriate), and consulting with teams on marketing related items. 

Performance Analysis:

• Regularly monitor and analyze campaign performance.
• Adjust marketing strategies based on data insights to optimize campaign effectiveness.
• Support initiatives to gather deep customer insights through various methodologies.
• Monitor competitor movements by conducting market analysis.
• Support the development and implementation of robust reporting mechanisms to measure the effectiveness of creative campaigns, ensuring insights are leveraged for continuous optimization.
• Lead the development of a creative learning agenda and a systematic approach to creative optimization, continually refining marketing creative and strategies.

External Partnerships:

• Engage and build relationships with external partners, celebrities, organizations, and influencers to enhance brand reach and impact. 
• Negotiate contracts and manage collaborations with external creative, production, and research vendors. 
• Partner with platforms/publishers to stay abreast of industry trends and consumer behaviors and continuously integrate innovative ideas and practices into marketing strategies to keep campaigns fresh and relevant.

Innovation and Continuous Improvement:

• Ensure that marketing intelligence is integrated across all marketing initiatives, enhancing decision-making processes and driving more effective marketing strategies.
• Stay abreast of emerging marketing technologies and trends, especially within the social media space, integrating innovative ideas and practices into marketing strategies.

Budget Management:

• Manage the creative, production, and research budget, ensuring efficient allocation of resources to maximize ROI.

EXPERIENCE & QUALIFICATIONS

We seek candidates who have:

• A Bachelor's degree in Marketing, Business, or a related field
• Minimum of 10 years of experience in marketing, with a proven track record in integrated campaign management.
• Proven ability to manage large-scale marketing campaigns from conception to execution.
• Excellent communication and collaboration skills.
• Deep understanding of marketing analytics and performance measurement.

We prefer candidates who also have:

• Experience in digital marketing and social media strategy.
• Prior exposure to international markets and global marketing strategies.
• Certifications or additional training in marketing, leadership, or related areas.
• Creative problem-solving skills and a passion for innovative marketing.

In addition, candidates must:

• Be a U.S. Citizen or Permanent Resident
• Pass a pre-employment background check
• Be willing to travel