Sr. Marketing Manager, Paid Media

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

The Sr. Marketing Manager- Paid Media, part of the NA Go-To-Market Media team, helping to lead the Client Marketing media team through the development and execution of media and sponsorship campaigns, focused on driving Client partner business results.  This position fills a key role on the NA Marketing Client Marketing GTM team helping to grow the overall Client marketing business, as well as being a subject matter expert in media across the larger NA marketing org.

The Sr. Manager must be able to thrive in a dynamic, highly matrixed environment. He/she/they will be results-oriented, flexible, and have a “can do”, positive attitude.  Additionally, the Sr. Manager must have a consistent track record working collaboratively with internal team members and external agency partners.  The Sr. Manager should be detail oriented and thoughtful when preparing materials for and communicating with clients and partners of Visa. 

Essential Functions

• Lead and manage paid media strategies for multi-channel client media campaigns (i.e., TV, display, social, and SEM) along with agency partners and Visa’s media team.
• Support and work cross-functionally with Client Marketing leads, agency partners and internal Visa teams during media plan development, including prepping brief documents, creative production, analyzing media performance, and executing necessary optimizations.
• Identify key opportunities to pitch media opportunities to clients, including ways to integrate clients into Visa’s sponsorship partnerships like NFL, Olympics, FIFA World Cup, and more.
• Lead ideation and development of media POVs, test and learn opportunities, development of team media trainings, and custom, innovative media executions for Visa clients.
• Lead client calls/meetings with agency partners, vendors, and platform partners. Establish productive relationships with partners and subject matter experts beyond Visa.
• Stay connected to changing data & privacy standards, finance-specific guidelines like Fair Lending Compliance, attribution solutions, and emerging payment products.
• Strong management of media plan, project timeline, finance, and budget tracker.
• Interest in client facing role and effective presentation skills.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

**Please note that Sponsorship is not available for this position **

Qualifications

Basic Qualifications

• 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred Qualifications

• 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
• 10+ years’ business experience, with majority in marketing roles that involved both campaign management and execution of media marketing campaigns.
• Comprehensive understanding of the media landscape and individual digital and traditional media channels. Experience across B2B and B2C campaigns and partnerships that deliver against brand and direct response goals
• Data-driven mindset, defines and measures quantifiable goals, learns, and continually optimizes approaches
• Interest in growing in-house strategy team and direct management opportunities
• Strong written and oral communication skills
• Strong project management skills and experience coordinating cross functional, end-to-end projects that include a high level of detail.
• Team player able to work on multi-part projects across teams and able to ensure project deadlines and budgets are met
• Ability and initiative to self-manage when necessary and ability to multitask to support multiple efforts as needed
• Experience running meetings with internal and external customers and users
• Positive relationship management skills and ability to influence decision makers both internally and externally
• Proficiency in Excel and PowerPoint