Sr Mgr Loyalty & Partnership Marketing - 90389191 - Washington

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As we move America’s workforce toward the future, Amtrak connects businesses and communities across the country. We employ more than 20,000 diverse, energetic professionals in a variety of career fields throughout the United States. The safety of our passengers, our employees, the public and our operating environment is our priority, and the success of our railroad is due to our employees.

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Our values of ‘Do the Right Thing, Excel Together and Put Customers First’ are at the heart of what matters most to us, and our Core Capabilities, ‘Building Trust, Accountability, Effective Communication, Customer Focus, and Proactive Safety & Security’ are what every employee needs to know and do to be most impactful at Amtrak. By living the Amtrak values, focusing on our capabilities, and actively embracing and fostering diverse ideas, backgrounds, and perspectives, together we will honor our past and make Amtrak a company of the future.

SUMMARY OF DUTIES:
The Sr. Manager, Loyalty & Partnership Marketing is responsible for ensuring Amtrak Guest Rewards, Co-brand Credit Card and Loyalty & Brand Partnership Marketing programs are developed and articulated in a brand-right, consistent, and compelling way. Drives the development of materials including but not limited to in-station and onboard signage, out of home, digital screens, website, and mobile app creative, SMS, marketing emails and all other communication vehicles. Fulfills the strategic vision and specific requests of CRM, Loyalty, and Co-Brand leaders from a creative and brand marketing perspective, ensuring all deliverables align with their strategies. Serves as a key stakeholder in revisioning Loyalty program. Carefully and clearly documents brand guidance and campaign development for all Loyalty, Partnership and Co-Brand efforts partnering closely with Advertising, Media, and Brand Standards partners. Ensures extremely high quality and consistency across all channels. Takes insights and direction to improve the creative execution of all programs. Explores and expands upon new Brand Marketing partnerships and programs for Amtrak – taking activations through from concept to successful execution and optimization to expand Amtrak’s market presence. Leads, coaches, and develops a Lead Marketing Specialist and a Senior Marketing Analyst. Partners closely and directs creative and marketing efforts with agencies (CRM, Loyalty, Email). Ensures partners are all meeting and exceeding their deliverables and goals. 

ESSENTIAL FUNCTIONS:

• Program Development and Articulation: Ensure Amtrak Guest Rewards, Co-brand Credit Card, and Loyalty & Brand Partnership Marketing programs are developed and articulated in a brand-right, consistent, and compelling manner. Help define these brand standards in partnership with Loyalty and Brand Standards team members. 
• Creative Development: Drive the creation of materials across various channels, including in-station and onboard signage, out-of-home advertising, digital screens, website and mobile app content, SMS, marketing emails, and other communication vehicles. This involves partnering with a variety of creative agencies and internal stakeholders to concept and produce materials. 
• Strategic Alignment: Fulfill the strategic vision and specific requests of CRM, Loyalty, and Co-Brand leaders from a creative and brand marketing perspective, ensuring all deliverables align with their strategies. Ensure outputs align to team member’s briefs and strategic objectives. 
• Loyalty Program Revisioning: Serve as a key stakeholder in the revisioning of the Loyalty program from a brand promise, visual ID, and brand articulation perspective. 
• Documentation and Collaboration: Carefully and clearly document brand guidance and campaign development for all Loyalty, Partnership, and Co-Brand efforts, partnering closely with Advertising, Media, and Brand Standards partners. Ensure templates are created for internal and external partners that are extensible and consistent, ensuring extremely high quality and consistency across all channels.
• Continuous Improvement & Optimization: Take insights and direction to improve the creative and marketing execution of all programs.
• Partnership Activation Scope and expand upon new Brand Marketing partnerships and programs for Amtrak, taking activations from concept to successful execution and optimization to expand Amtrak’s market presence. Activate Loyalty Partnerships from a creative and marketing POV as requested by the Loyalty team.
• Team Leadership: Lead, coach, and develop a Lead Marketing Specialist and a Senior Marketing Analyst.
• Agency Collaboration: Partner closely and direct creative and marketing efforts with agencies (CRM, Loyalty, E