Assistant Director of Athletic Marketing

This position will assist the Assistant Athletic Director for Marketing to enhance the game day experience while strengthening the Black Bear brand through creative marketing efforts. The Assistant Director of Athletic Marketing will strive to develop new marketing plans to help generate revenue and general awareness for University of Maine athletics. Typical hiring range for this position is $50,000 commensurate with qualifications and experience.

Complete Job Description

About the University:
The University of Maine is a community of more than 11,900 undergraduate and graduate students, and 2,500 employees located on the Orono campus, the regional campus in Machias, and throughout the state. UMaine is a land, sea and space grant university, and maintains a leadership role as the University of Maine System's flagship institution. UMaine is the state's public research university and a Carnegie R1 top-tier research institution, dedicated to providing excellent teaching, research and service for Maine, the nation and the world. More information about UMaine is at umaine.edu. 

The University of Maine offers a wide range of benefits for employees including, but not limited to, tuition benefits (employee and dependent), comprehensive insurance coverage including medical, dental, vision, life insurance, and short and long term disability as well as retirement plan options. 

UMaine is located in beautiful Central Maine. Many employees report that a primary reason for choosing to come to UMaine is quality of life. Numerous cultural activities, excellent public schools, safe neighborhoods, high quality medical care, little traffic, and a reasonable cost of living make the greater Bangor area a wonderful place to live. Visit the Maine Office of Tourism to learn more about what the Bangor region has to offer.

Qualifications:
Knowledge/Skill Qualifications:

• Bachelor’s degree in sports management, business, marketing or related field required.
• Strong working knowledge of all social media platforms required.
• Strong working knowledge of graphic design software
• Minimum 1-2 years’ experience in NCAA Division I Athletic Department required.
• Demonstrate understanding of marketing, college athletics and revenue production required.
• Video, photography and video editing experience preferred
• Must be able to work nights and weekends required.
• Strong interpersonal skills and ability to work with others
• Strong customer service skills and commitment to fan experience
• Ability to develop and maintain relationships with potential sponsors and donors
• Ability to design marketing materials; proficient in use of Microsoft Office products and Adobe Creative Suite required.
• Ability to think creatively and act independently
• Experience in supervising small groups
• Strong oral and written communication skills required.
• Ability to travel, normally requiring a valid driver’s license.
   

Other Information: 

To be considered for this position you will need to “Apply” and upload the documentation listed below:

1.) a cover letter which describes your experience, interests, and suitability for the position
2.) a resume/curriculum vitae

Candidates selected to proceed to the final stages of the search process will be requested to provide a list of names and contact information for references.

Incomplete application materials cannot be considered. Materials received after the initial review date will be reviewed at the discretion of the University.

For full consideration, materials must be submitted by 4:30 p.m. EST on May 15, 2026.

The successful applicant is subject to appropriate background screening. 

 

The University of Maine System (the System) is an equal opportunity institution committed to fostering a nondiscriminatory environment and complying with all applicable nondiscrimination laws. Consistent with State and Federal law, the System does not discriminate on the basis of race, color, religion, sex, sexual orientation, transgender status, gender, gender identity or expression, ethnicity, national origin, citizenship status, familial status, ancestry, age, disability (physical or mental), genetic information, pregnancy, or veteran or military status in any aspect of its education, programs and activities, and employment. The