Jobs and Careers

Staff Product Marketing Manager, Business

Los Angeles, United StatesRemotefull_timeVerifiedPosted 3 Aug 2026

💰 $225,000/yr($215,000/yr – $225,000/yr)

About the role

The Role

We're looking for a staff product marketing leader to define how Linktree shows up for businesses, and to grow the number that choose us and pay for us. This role owns the positioning, narrative, and go-to-market for Linktree's business products: SMB tools that help small businesses build a professional presence, and Workspaces, our multi-profile, multi-seat product for teams, agencies, and brands managing at scale.

The mandate is commercial. Acquire more businesses, convert them to paid, and expand their footprint over time. You'll sit alongside our product and growth teams as the strategic authority on the business segment: who these customers are, what they need, what they'll pay for, and how Linktree wins them.

This is a staff role, which means you'll do the work and shape the function. You'll establish how Linktree thinks about the business segment by building the frameworks, forging the cross-functional relationships, and setting the standard for how business product marketing gets done.

If you're energized by B2B narratives, know what it takes to win SMB customers, and can translate multi-user product functionality into clear business value, this is a chance to define a category.

What you'll do

Own the positioning and storytelling for Linktree's business products

Develop and evolve positioning and messaging for the full business suite (SMB tools, Workspaces, and what comes next) across business types, team sizes, and use cases.
Build a differentiated narrative for Workspaces that lands the value of multi-profile, multi-seat management with the buyers and users who need it most.
Speak to the distinct needs of each segment, from entreprenuers and local businesses to agencies managing dozens of client profiles to brands running coordinated multi-team presences.
Keep the business story a natural, credible extension of Linktree's broader brand.

Drive business acquisition and free-to-paid conversion

Identify the highest-leverage acquisition, upgrade, and expansion moments, and build the messaging and in-product storytelling to capture them.
Partner with CRM and lifecycle teams on journeys that move businesses from trial and activation to habitual use, paid plans, and seat expansion.
Work with data teams to track funnels, find friction points, and iterate on positioning and onboarding to shorten time-to-value for new business customers.
Develop self-serve education assets, from one-pagers to demo narratives to comparison guides, that help businesses understand, choose, and buy.

Shape business product strategy with product and growth teams

Build deep, research-backed personas for Linktree's business segments: their workflows, buying dynamics, tool stacks, and what makes them switch.
Influence roadmap priorities with business user demand, competitive gaps, and strategic opportunity signals.
Establish frameworks for evaluating new business features, packaging decisions, and tier differentiation, balancing user value, conversion potential, and long-term retention.
Act as the voice of the business user in product, growth, and commercial conversations, bringing qualitative research, behavioral data, and market intelligence.

Lead go-to-market for business launches

Own end-to-end GTM for business-focused launches, from SMB enhancements to major Workspaces releases.
Define launch strategy across audience segmentation, channel approach, messaging hierarchy, and success metrics, then hold the cross-functional team to it.
Partner with content, brand, and growth marketing to tell launch stories that feel credible, specific, and outcome-oriented.
Build the repeatable playbooks that make every future business launch faster and sharper.

Build the competitive and market intelligence foundation

Maintain a clear view of the business-facing link-in-bio and multi-profile management landscape, plus the adjacent productivity, brand management, and agency workflow tools businesses consider.
Synthesize competitive intel, analyst signal, and business user feedback into sharp positioning updates and strategic recommendations.
Identify and defend the territory where Linktree is uniquely positioned to win business users at scale.