Senior Specialist, Paid Media

 

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

 

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

 

Job Summary:

Vail Resorts is seeking an experienced Senior Paid Media Specialist to join our Omni-Channel Marketing team, headquartered in Broomfield, Colorado. This role is instrumental in driving the success of our marketing initiatives by developing and executing innovative paid media strategies across multiple lines of business and our portfolio of resort destinations.

 

The Senior Paid Media Specialist will support the strategic planning, execution, and optimization of paid media campaigns across a diverse range of traditional and digital channels—including TV, display, video, social, and emerging ad platforms. This role requires a deep understanding of performance analysis, data-driven decision-making, and cross-functional collaboration to ensure that our media efforts maximize engagement, brand awareness, and customer acquisition.

  

Job Specifications:

• Outlet: Corporate
• The budgeted range starts at $61,286 - $82,472. Actual pay will be adjusted based on experience
• Shift & Schedule Availability: Full Time / Year Round
• Skill Level: Associate Level
• Other Specifics: Hybrid

 

Job Responsibilities:

• Partner with agencies and in-house team members to execute end-to-end management of paid media campaigns including: campaign setup, budget pacing, bidding, billing and actuals, audience and creative performance analysis, and optimization to ensure spend goals and benchmark KPIs are achieved. 
• Demonstrate an understanding of platform and industry trends, reporting and analytics, attribution modeling, best practices, and audience targeting capabilities across paid media platforms. 
• Deliver weekly and ad hoc reporting across all lines of business, including current insights and recommendations to improve performance. 
• Proactively recommend changes to existing campaign setup and go-to-market processes that improve overall performance and ways of working. 
• Build strong relationships with stakeholders, and multiple internal partners across Vail Resorts including Paid Media, Creative Services, Channel Analytics, Communications, Marketing Operations, and other Marketing functions and divisions to achieve business goals. 
• Successfully manage complex, fast-moving and unexpected changes to strategy and/or campaign setup in response to business dynamics. 

 

Job Qualifications:

• Strong understanding of the programmatic media landscape
• BA or equivalent with emphasis on coursework in marketing, advertising, or paid media
• 2-4 years of Paid Media experience, proven experience managing multi-channel digital advertising campaigns with significant budgets.
• Ability to easily transition from high level strategic thinking to creative and detailed execution. 
• Ability to manage multiple projects in a fast-paced, deadline-driven environment.
• A self-motivated drive to learn & strong openness to feedback. 
• Organizational prowess to track a high volume of deliverables and priorities. 
• Ability to analyze ra