Associate Director, Programmatic (20190, NY)

Business Overview

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

 

Position Overview

We are strategic partners invested in shared outcomes who create lifetime customer value across addressable media. Responsible for delivering and developing successful media programs through addressable planning and total path optimization across all addressable channels (Search, Social, Progamamtic). Provides guidance on audience strategies, optimization approach, and campaign architecture and serve as a key player in the expansion of relationships. Develops and provides key reports on all aspects of reporting necessary to deliver performance on a campaign.

 

Responsibilities

• Accountable for the performance, development and results of a biddable funnel media across client account; leads in account decisions, budget spending/allocation per performance channel
• Has accountability for the business strategy, performance, and results of all performance media channels
• Builds and maintains relationships with mid to senior level stakeholders at clients; builds capabilities and serves as customer relationship manager
• Partners with the channel leads to ensure relevant strategies are implemented and ensure campaigns are meeting/exceeding client goals
• Leads communications with channel leads and analytics for all lower funnel media internally and client facing. Owns accuracy of all reporting with channel leads and analytics.
• Collaborates with partners/colleagues across functions and/or centers of excellence

 

Required Skills and Experience

• Knowledge of technology or measurement ad tech solutions, including platforms
• Examples include DV360, Adwords, The Trade Desk, Facebook, Snapchat, TikTok.
• Intermediate knowledge and skills in data analysis
• Advanced communication skills; clear and succinct communication in all forms; emails, presentations, reports, etc.
• Experience ensuring departmental standards & process are customized to fit the specific needs of assigned clients and are implemented across all campaigns.
• Experience in Project and Account Management
• Successful collaborator with the ability to create healthy collaborative environments
• KINESSO does not require candidates to have a college degree

Desired Skills and Experience

• Advanced ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions
• Experience with managing existing business relationships, partnerships, and alliances internally and externally
• Proven ability to assess and rank issues and tasks in order of importance for taking action
• Intermediate/advanced knowledge of technology or measurement ad tech solutions, including platforms

 

DO NOT OVERWRITE BELOW

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee di