Director, NA Wholesale Insights & Engagement, Utility

<p><strong>Job Summary</strong></p> <p>The Director, North America (NA) Wholesale Insights &amp; Engagement defines and leads wholesale&nbsp;marketing strategies that support product and business objectives. This role serves as the voice of the&nbsp;fan and the brand across all wholesale consumer touchpoints, setting the strategic direction for&nbsp;engagement across partners.</p> <p>The Director leads a multi-layered functional team, driving a disciplined focus on engaging, fostering, and&nbsp;retaining customers within wholesale channels to increase the lifetime value of the fanbase and deliver&nbsp;measurable impact on both sell-in and sell-thru performance. The role aligns cross-functional&nbsp;stakeholders and translates enterprise priorities into scalable wholesale strategies, ensuring consistency,&nbsp;effectiveness, and long-term growth across markets.</p> <p><strong>Essential Functions</strong></p> <p>Description</p> <ul> <li>Creates and owns the North America wholesale I&amp;E playbook, leading&nbsp;managers, direct reports, and cross-functional teams to deliver on KPI’s and&nbsp;broader business objectives.</li> <li>Defines North America-focused wholesale marketing strategies and programs that drive traffic, revenue, and consumer engagement across&nbsp;varying markets. Oversees traffic-driving activations, in-store point of&nbsp;purchase programs, digital account campaigns, staff education, and store-level events from concept to completion.</li> <li>Develops and directs omni-channel strategies for both key strategic accounts and regional accounts, establishing short- and long-term goals,&nbsp;success metrics, target audiences, and key tactics aligned to enterprise&nbsp;priorities.</li> <li>Establishes and leads scalable analytical frameworks and processes to&nbsp;deliver cost-effective engagement and traffic-driving programs. Synthesizes&nbsp;insights from social media, digital analytics, and sales trends to inform&nbsp;strategy and influence senior leadership decisions.</li> <li>Oversees research and insights initiatives to track key performance indicators, gather market intelligence, and compile data critical to the&nbsp;planning and optimization of all account activations.</li> <li>Establishes and evolves wholesale program best practices and operating procedures to drive consistency and scalability. Evaluates and introduces&nbsp;new concepts, communication platforms, and innovative programs, ensuring&nbsp;the organization remains competitive in retail and in-store marketing trends.</li> <li>Provides strategic direction to internal teams and partners on incorporating emerging trends into wholesale marketing strategies.</li> <li>Owns and governs the Wholesale Go-To-Market Cal