Senior PR & Communications Manager - Germany

<p><strong>Please submit your CV in English!</strong></p> <h3><strong>About Tide</strong></h3> <p>At Tide, we are building a finance platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.</p> <p>Launched in 2017, Tide is now used by over <strong>1 million small businesses</strong> across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 1,800 employees.  </p> <p>Tide is rapidly growing, expanding into new markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.  </p> <p> </p> <h3><strong>What we’re looking for:</strong></h3> <p>We’re looking for a highly-driven, collaborative and bold German Senior PR Manager to join our growing team in Germany, reporting into the Head of PR and Communications for Tide. </p> <ul> <li>You are confident, creative, systematic and highly-organized. You have exceptional attention to detail, and be able to execute at pace.</li> <li>You are a great problem-solver. </li> <li>You have a demonstrable background in intelligent PR.</li> <li>High-growth experience is preferred.</li> <li>You are passionate about supporting small businesses. We want you to build rapid awareness of Tide in Germany, helping to drive company goals, pumping the news pipeline, and managing reputation.</li> <li>You are a self-starter, yet able to work with and get the best out of multiple stakeholders, while keeping in mind Tide’s mission of saving small businesses time and money. In this, you’ll get to work with some of the best minds in the industry, including Tide’s German Managing Director, Marketing, Engagement, Product, Customer Support, Legal, People, Finance and Compliance teams internally, and with Public Affairs stakeholders, the media and thought leadership players externally.</li> <li>You will get the opportunity to contribute to our Global PR strategy, as Tide is scaling rapidly.</li> </ul> <h3><strong>As a Senior PR &amp; Communications Manager you’ll be: </strong></h3> <ul> <li>Helping Tide grow by embedding yourself in Tide’s German teams to rapidly PR Tide in Germany, grow awareness, trust and reputation there </li> <li>Fill the news pipeline, with product and corporate announcements - you’ll have a passion for the latest trends shaping small business and a thirst for consumer and industry trends</li> <li>Grow our share of voice via German-focused campaigns, including across female entrepreneurship, Net Zero, growing the voice of small businesses, and as we build these out globally</li> <li>You’ll know the German tier one and industry media backwards, and own relationships with many key journalists</li> <li>Run our German Press Office, proactively dealing with inbound media interest and following up with relevant Tide spokespeople to ensure a smooth process from start to finish</li> <li>Work with Tide’s C-Suite, specialist spokespeople and ambassadors in Germany in earned media relations, and events - managing the message and translating impactfully</li> <li>Handle and help to pre-empt often multiple complicated issues involving stakeholders when they crop up, and work with journalists to make sure Tide’s reputation is being upheld, but also built in the process</li> <li>You’ll support our internal marketing, engagement, finance, legal, customer support and other teams, and turn great ideas into PR that influences and shapes debate</li> <li>Public Affairs: you’ll be well-versed, <strong><em>or</em></strong> get up to speed quickly with behind-the-scenes trends, including those in open banking, at BaFin and others in the German ecosystem - so these become part of your PR instincts</li> <li>Help the Head of PR &amp; Communications, and PR’s Social Media teams to embed PR in Tide’s internal teams, where relevant</li> <li>Company Communications: as Tide grows you’ll be expected to support on this, growing and safeguarding our reputation</li> <li>Company Communications: as Tide grows you’ll be expected to initiate, develop and document processes</li> <li>Own the messaging, commentary and other PR-content for Germany</li> </ul> <h3><strong>What makes you a great fit: </strong></h3> <ul> <li>Mid-senior level experience of solid, varied experience of working in consumer and corporate communications. This could be in-house, at a fast-paced PR agency, or at a growth company. Scale-up or high-growth phase experience is preferred. </li> <li>Highly-preferable: experience working with financial services, and / or technology companies, and the ability to get excited about, and simplify, complex issues for wide audiences very quickly; including the media, new and existing audiences, the general public and public affairs stakehold