Senior Events and Field Marketing Manager

About Sprig

Sprig is building the AI-native successor to legacy survey tools, like Qualtrics, Medallia, and SurveyMonkey. We believe the future of experience research won’t be powered by slow, siloed platforms. It will be fast, intelligent, and deeply integrated into how modern teams build great products.

Our mission is to make deep customer understanding effortless and always on. With Sprig, teams no longer guess. They know. We are creating a future where AI uncovers insights, accelerates workflows, and enables teams to deliver exceptional customer experiences in real-time.

Companies like Notion, Figma, Coinbase, and TripAdvisor already use Sprig to stay closer to their customers than ever before. We’re launching new AI-powered capabilities, and expanding our impact across the world’s most innovative companies.

If you're energized by bold ideas, rapid growth, and the opportunity to redefine an entire category, we'd love to meet you.

Location: Our HQ San Francisco Office (4x per week)

About the Role

Sprig is hiring a Senior Events and Field Marketing Manager to own and scale our flagship, revenue-driving experiences, including our Experience Research Summits and executive field programs.

This is not a logistics-only role. You will own the strategy, production, and year-over-year evolution of Sprig’s most visible brand moments and events that engage senior research leaders, accelerate enterprise pipeline, and strengthen executive relationships.

You’ll operate at the intersection of brand, revenue, and community. Partnering closely with Marketing, Sales, and Customer Success, you’ll design high-impact field experiences that drive measurable pipeline and position Sprig as the AI-native leader in experience research.

If you thrive in fast-moving environments, have strong executive presence, and take pride in producing polished, high-caliber experiences, this role offers meaningful ownership and visibility as we scale toward $100M+ ARR.

Your Impact

Flagship Event Strategy & Execution

• Lead end-to-end planning and production of Sprig’s signature events (200–400+ attendees), including venue sourcing, budget management, vendor oversight, programming, and on-site execution

• Continuously elevate production quality, content, and attendee experience year over year

Field Marketing & Pipeline Impact

• Partner with Sales to design executive roundtables, curated dinners, and field activations that drive sourced and influenced pipeline

• Define pipeline targets for events and track impact in partnership with RevOps

• Align messaging and attendee targeting with enterprise GTM strategy

Program Leadership & Cross-Functional Alignment

• Serve as the central owner of event timelines, budgets, and cross-functional coordination

• Present event strategy, KPIs, and post-event insights to executive leadership

• Proactively identify risks, resource gaps, and improvement opportunities
  

What Success Looks Like

• Flagship events that are widely recognized as best-in-class experiences in our category

• Measurable contribution to enterprise pipeline and deal acceleration

• Seamless cross-functional collaboration with high trust from Sales and leadership

• Programs that scale in sophistication, reach, and ROI year over year

What You Bring

• 5+ years of experience in B2B events or field marketing, ideally in high-growth SaaS

• Proven ownership of complex, multi-stakeholder events at meaningful scale (200+ attendees or equivalent enterprise programs)

• Experience partnering directly with Sales on pipeline-generating field initiatives

• Strong program management skills with the ability to independently drive multiple workstreams

• Executive presence and confidence working with senior leaders and external partners

• Comfort operating in lean, high-expectation environments with a high bar for quality

• Data-driven mindset with experience defining and reporting on event ROI and pipeline impact

Why This Role Matters

Sprig’s events are not peripheral. They are strategic growth levers. Our Summits and field programs are where relationships deepen, brand perception elevates, and enterprise deals move forward.

This role offers direct impact on revenue, brand positioning, and category leadership as we define the future of AI-powered expe