Sr. Director of Brand and Integrated Marketing

Position Summary

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

People | Excellence | Change | Integrity | Co-Prosperity

Roles and Responsibilities:

Reporting to the Head of Brand & Integrated Marketing, the Senior Director I, Brand & Integrated Marketing will be a strategic and creative integrated marketing leader responsible for bringing the Samsung Galaxy brand and products to life with innovative, 360 end-to-end campaigns, programs and activations that will build affinity, engagement and loyalty among current and future audiences. The leader will strengthen and grow Samsung Galaxy to #1 mobile brand in the US through a combination of differentiated brand strategy, bold creative, and fully integrated campaigns, programs and brand experiences.

This pivotal role requires an individual with a passion for building global brands, designing innovative campaigns and seamlessly connecting the dots between various teams, channels and initiatives into a fully integrated brand activation and go-to-market across product launches, always-on initiatives and brand’s physical and digital experience across owned channels, Retail, B2B and through partners (Carriers, National Retailers, other technology brands i.e. Google, Qualcomm, Intel, Microsoft).

This is not a traditional integrated marketing role – it will require strategic brainpower, boundless creativity, ingenuity, US cultural know-how, thinking beyond boundaries and pushing for integration between many diverse activities for scaled impact. It is an opportunity to reimagine the go-to-market playbook for a top 5 global brand translating the upside into market share growth.

You will be build out and lead an internal team and external agency partners to develop, orchestrate and execute impactful best-in-class end-to-end marketing campaigns, programs and launches at scale across all channels, tactics and formats: owned Social platforms, Paid Media, Influencer and Partnerships, Events and Experiences, Custom Programs, owned digital and physical Retail presence and joint initiatives with external partners. Making the Samsung Galaxy brand part of the cultural zeitgeist is a critical part of this role.

We are on a mission to change the game in the US, boldly positioning Samsung as a desired, culturally relevant brand within the mobile category. You are a change agent who will help bring this ambition to life, navigating complexity, chaos, organizational nuances and always striving to make things better and push the boundaries of what’s possible.

Role and Responsibilities

Brand Strategy

• Translate the global brand strategy into actionable, relevant and differentiated strategy and brand positioning for the US
• Define and activate the Samsung mobile brand’s unique role and place in culture
• Unify product launches strategy with holistic, always-on brand strategy into one integrated go-to-market strategy across various levers (with a clear role for each)

Integrated Go-to-Market planning and execution (in partnership with Product Marketing, Creative, Media and Partnerships teams)

• Integrated calendar and strategic planning to own (and create) key moments, including product launches (led by global team in Korea), US seasonal, cultural, industry milestones
• Develop and align integrated marketing communications and brand activation briefs
• Create a steady drumbeat of integrated marketing campaigns, brand programs and activations across owned, paid and earned media
• Alignment, joint planning and marketing initiatives with key US partners (carriers, retailers, other brands)
• Timelines, budget, resources planning and orchestration

Integrated brand activation (marketing campaigns, programs and experiences)

• Drive differentiated, ownable and disruptive brand go-to-market strategy for the Samsung mobile por