Commercial Marketing Manager, Broadband Customer Management

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The Commercial Marketing Manager is responsible for analyzing and developing strategies that influence revenue, lifecycle and customer retention across T-Mobile’s Broadband portfolio. Requires deep competency across data-driven analysis, pricing strategy, marketing strategy, competitive insights, business management, financial acumen, relationship building & influencing, go-to-market planning, and cross-functional leadership. The Commercial Marketing Manager will partner with Finance, Market Intelligence, Product, Marketing, Program Management, Analytics, and Operations to define and execute strategic vision. This is a high-impact opportunity for a strategic, analytically rigorous, and financially minded professional to identify new solutions, build business cases to drive strategic decisions, and deliver measurable outcomes in a fast-paced environment.  This role will primarily own Fiber customer migration, but will also support Fiber and Home Internet disconnect, revenue, and lifecycle analysis as needed.

This is a hybrid role requiring a minimum of 3 days per week in the office.

Responsibilities: 

• Leverage advanced data analytics and business intelligence to develop actionable recommendations that directly inform Fiber customer migration and lifecycle strategy. Translate complex internal and external data sets into clear, decision-ready insights for leadership.

• Model business impacts and develop rigorous business cases for strategic initiatives, including price plan recommendations, feature launches, and segment-specific offers. Build high-quality financial models and validate assumptions through data analysis.

• Execute comprehensive broadband customer marketing plans in close partnership with pricing, finance, operations, supply chain, product management, analytics, and consumer insights. Requires strong cross-functional collaboration to ensure flawless execution of customer-facing programs.

• Identify targeted opportunities through segmentation of the customer base, competitive landscape analysis, and business performance data. Provide strategic recommendations on offers and programs to acquire and retain broadband customers.

• Collaborate with Finance and planning teams to drive successful steering of quarterly subscriber and revenue outcomes, managing forecast accuracy and performance to plan.

• Collaborate with marketing partners to develop customer journeys and communications based on data-driven customer segmentation and lifecycle insights.

• Also responsible for other duties/projects as assigned by business management as needed

Knowledge, Skills, and Abilities:

• Advanced Data & Business Analytics - Demonstrated ability to analyze large, complex data sets to surface actionable insights; experience with BI tools, SQL, Excel modeling, or equivalent analytical platforms. Able to connect data findings to business outcomes and recommend strategic action.

• Financial Acumen / Business Case Development - Knowledge of financial drivers; experience managing return on investment objectives; ability to develop high-level financial models and review quarterly forecasts and budgets.

• Target Setting and Results Measurement - Ability to lead planning cycles in a fast-paced and highly competitive industry with a collaborative approach; comfortable setting measurable KPIs and tracking performance rigorously.

• Strategy Development - Experience in defining and leading marketing strategies grounded in data and customer insights.

• Presentations & Storytelling - Strong communications skills by presentation, written, and verbal methods; ability to synthesize complex analytical findings and large amounts of information into a clear, cohesive story for senior audiences.

• Telecommunications / Internet Experience - Strong understanding of broadband, voice, and data services and products.

• Cross-Functional Leadership - Ability to influence, lead, and coach cross-functional teams and champion new concepts and ideas.

• Go-to-Market Strategy - Experience in defining and executing go-to-market strategies.

Qualifications:

• Bachelor's degree plus 5 years of related work experience OR Advanced degree with 3 years of rela