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Make a difference in the community you live in! As a Community Builder—an employee with the City of Gainesville— you will have a direct hand in building and improving your community and making a visible impact on the lives of your neighbors. Working for local government is more than a job, it’s a chance to contribute to community success and to help enhance the Gainesville way of life.

Department:

GG_Wild Spaces Public Places: WSPP Projects and Programs

Salary Range Minimum:

$60,403.20

Salary Range Maximum:

$97,623.17

Closing Date:

03/20/2026

Job Details:

This is professional work promoting Wild Spaces & Public Places. Responsibilities include public engagement, mailers and constant contacts, website maintenance, and park signage design.
Positions allocated to this classification report to a designated supervisor and work under general supervision. Work in this class is distinguished from other classes by its minimal supervisory responsibility, its emphasis on communications and marketing and its latitude for independent judgment.

Job Description:

SUMMARY

This is professional work promoting the city (general government) and its products and services.

Positions allocated to this classification report to a designated supervisor and work under general supervision.  Work in this class is distinguished from other classes by its minimal supervisory responsibility, its emphasis on communications and marketing, and its latitude for independent judgment.

EXAMPLES OF WORK*

*This section of the job description is not intended to be a comprehensive list of duties and responsibilities of the position.  The omission of a specific job function does not absolve an employee from being required to perform additional tasks incidental to or inherent in the job.  Performance of lower-level duties may be required.

ESSENTIAL JOB FUNCTIONS

Depending on the area of assignment:

Develops and implements communications and marketing plans to help support both short- and long-range City objectives.

Assists in development of plans to support specific communication and marketing objectives, and monitors and measures progress toward goals.  Updates as necessary.

Provides support for City initiatives and events as needed.

Identifies needs for new and emerging services and identifies opportunities that enhance intermediate and long-term communications and marketing position.

Works closely with communications and marketing staff as well as other City departments to coordinate communications and marketing objectives. Develop marketing materials across multiple platforms for the purpose of communicating with various target audiences.  These platforms can include, but are not limited to, interactive, mass, targeted, broadcast media, websites, special events, and trade shows.

Plans, assigns, coordinates, supervises, and evaluates the work of support staff, student interns, and volunteers.

Develops information pieces for, and maintains relationships with, a variety of target audiences, including, but not limited to, the general public, the news media, employees, the financial community, and professional and industry associations.

Designs and implements or obtains market and customer research to evaluate and quantify results, then adjusts strategies to meet the changing conditions.

Make recommendations to management regarding strategies that will help the city meet communications and marketing objectives.

Assists in the development of the department’s annual budget.

Participates in industry and professional organizations and associations.

Write business proposals, informational, educational and promotional literature and annual reports on City products and services.

Attends work on a continuous and regular basis.

NON-ESSENTIAL JOB FUNCTIONS

May act in the absence of a supervisor.

Performs other related duties as assigned.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential job function satisfactorily.  Below are the required education, experience, knowledge, skills, and abilities to perform the essential functions.

EDUCATION AND EXPERIENCE

Bachelor's degree from an accredited college or university with major course work in English, communications, marketing, public relations, advertising, or journalism, or related field, and four (4) years of experienc