Senior Product Line Manager (Apparel)

ABOUT US

Stio® is an omni-channel mountain brand that designs, develops and sells beautiful, functional, and innovative apparel, footwear and other accessories infused with the soul of the mountain lifestyle. With headquarters in Jackson, Wyoming, Stio draws inspiration from the surrounding Teton Range and offers product via Stio.com, catalog, B2B and its Mountain Studio® retail locations.

We live and love mountain life, and as such see ourselves as caretakers of the resources that provide it. We are proud partners of Protect Our Winters and the Conservation Alliance among many other organizations. We have a strong preferred materials platform, use Bluesign® approved textiles wherever possible, audit our supply chains for best practices, and operate our workplaces responsibly.

We think that outside is the best side and that you can’t improve on nature. It’s good for mind, body and soul, and it’s our responsibility to help enable access for all people, regardless of race, gender, beliefs, background or ability. We strive for inclusion at Stio and in our local and national communities.

YOUR ROLE

The Senior Product Line Manager (SPLM) of Apparel at Stio® leads the product creation process for the product development cross functional team. The SPLM is responsible for translating product concepts into an assortment plan and the execution of seasonal inline and auxiliary line plans that will drive revenue growth and sell-thru. The SPLM manages the commercialization of the assortment by the positioning and planning of all programs considerate of material, price point, end use and function. In partnership with Design, Materials, and Development, this position oversees the strategic creation of products in alignment with our premium brand in consideration of function, end use, competitive landscape, innovation, and trend. The SPLM has key responsibilities in assortment strategy, timeline management, financial planning, inventory partnership, and product positioning to support demand planning and go-to-market functions. With strategic application of brand sales reports, industry data, and technical product knowledge, the SPLM collaborates with cross-functional teams to build consensus and finalize product assortment and in so doing instills clarity, confidence, and excitement about the current and future product range.

YOUR RESPONSIBILITIES

• Initiate and own the seasonal assortment strategy including line plan, distribution, launch month, pricing, product positioning and product design brief.
• Define and develop initiatives and expectations for style efficiency in order to improve the key drivers of the business.
• Provide evidence based recommendations for style adoption and storytelling.
• Research and analyze trend and market landscape to identify key opportunities in regards to gender, category, positioning, and price.
• Build a comprehensive understanding of competitors’ products, consumer preferences, and technical advancements, leveraging this knowledge to contribute to the development of innovative, market-leading products.
• Create and commercialize seasonal line plan considerate of financial objectives, efficiency requirements, product positioning, seasonal initiatives, channel needs, and delivery date.
• Build seasonal color strategy, manage color lifecycle, and provide color investment guidance.
• Own & execute line plan maintenance inclusive of data integrity and information flow from line plan to forecasting in order to support demand planning and operational needs.
• Define, create, and maintain physical and digital assets needed to support cross departmental understanding of product range inclusive of name, color and end use.
• Streamline communication from concept to customer via collaboration with the sales and marketing teams in order to sell in and sell through according to fabric, feature/ benefit, and end use.
• Effectively engage and influence team members, cross functional stakeholders and leadership through exceptional communication in order to ensure seamless collaboration and understanding across all levels of the organization.
• Own MSRP recommendation considerate of Stio brand position, assortment architecture, market value, profitability and revenue targets.
• Create initial costing expectations according to margin requirements and market value.
• Collaborate with designers, sales channel owners and production team to deliver at quality, on time, by sea.
• Manage inventory investment according to product lifecycle strategy and channel of distribution strategy.
• Foster inclusivity, collaboration and mentorship.
• Commitment to our company mission, vision and values.

YOUR SKILLS AND EXPERIENCE

• Bachelor’s degree requir