Senior Market Manager

The Senior Market Manager initiates, develops, leads and manages marketing strategies, positioning, initiatives and programs in support of company objectives.

Develops and drives the highest-risk, highest opportunity marketing strategies, working with partners across multiple business operations, such as strategic business units, and across the lines of business as necessary to achieve stated objectives

Identifies business opportunities and manages major business initiatives via initiating research, analyzing market trends, business intelligence, and financial reporting to assess strategic efficacy and program performance

Serves as program owner, accountable for development, design, and execution, and ensures that processes and systems align with strategy

Collaborates with market managers and the communications team to ensure program positioning and promotion are aligned and effective; often directly manages agency resources and consulting engagements. That is, marshaling the appropriate resources required to achieve success

Works closely with senior management to identify market opportunities and develop and prioritize programs that meet company growth, share, and brand objectives

Serve as a central resource for all brand related information and coordinate with business partners in creating and deploying brand-building programs. Educate business partners on brand-related issues and opportunities

Identify segment expectations, behaviors, and attitudes, and use this understanding to develop initiatives that ensure that the customer’s experience delivers on the brand

Identify segment trends and opportunities to understand the changing marketplace and ensure that the needs and priorities of the segments are consistently taken into consideration to keep the company competitive

Establish goals and set targets to measure the success of programs for the market segment

Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level

Job Specifications

Typically has the following skills or abilities:

Bachelor’s degree in Marketing, Business, or related field, or equivalent experience.

Six years of marketing experience, preferably customer-focused experience with a specific market segment. Health care or eye care background a plus.

Experience with program management and leadership skills, including the ability to recommend strategic direction and influence change

Advanced understanding of marketing concepts, theories, and practices

Proven ability to problem-solve, manage multiple projects simultaneously, plan strategically, and adapt to frequent change

Superior analytical and problem-solving skills

Proven advanced presentation skills

Excellent written and verbal communication skills

Skill to effectively use a variety of communication mediums and customize content for targeted audiences

Ability to regularly exercise discretion and independent judgment in the performance of his/her job duties.

Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here. 

Salary Ranges: $84,000.00 - $141,750.00

Unincorporated LA County Residents: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, and any other similar laws.

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