SVP, Mobile App Marketing

Job Description:

We are a global network, with 71,000 people around the world, coming together to deliver end-to-end experience transformation. We integrate our services across Media, CXM and Creative while pushing the boundaries of transformation and sustainable growth for our brands, people and society. Through innovation, we ensure the impact our clients need to drive growth, while also generating a positive effect in the industry.    

We are looking to add an Sr. Vice President (SVP) Mobile App Marketing based in either New York City, Chicago, or Los Angeles to work across one of the agency’s most dynamic and high-profile clients.  

This is a critical leadership role within the U.S. Paid Media team, responsible for driving performance and growth. This role requires a strategic, agile thinker who can shift seamlessly from tactical media execution to executive-level thought leadership, navigating complexity and speed with confidence. You will co-create with internal leads and client stakeholders to deliver mobile excellence across user acquisition, app engagement, reactivation, and lifecycle marketing.   

The ideal candidate combines deep mobile marketing expertise with strong platform relationships (Google, Apple, Meta, MMPs) and the ability to lead a world-class team in an audience and privacy-first, data-driven environment.  

Responsibilities:  

Strategic Leadership  

• Serve as the visionary leader for our client’s mobile app marketing, translating business goals into innovative, scalable growth strategies across diverse apps and markets.  

• Develop tailored plans for each app, balancing market positioning, growth stage, and KPIs (e.g. CPI, ROAS, LTV, retention), while proactively guiding Microsoft through shifts like iOS ATT, SKAN, and Privacy Sandbox.  

• Simplify complex technical topics into clear, actionable narratives for stakeholders from practitioners to senior executives.  

• Inspire and align multi-disciplinary teams around a shared vision, fostering innovation, speed, and excellence.  

Paid Media Strategy & Execution  

• Lead comprehensive mobile media strategy and execution across an extensive ecosystem, including:  

• Search & Platform Networks (Apple Search Ads, Google UAC, Bing)  

• Major Social & Video Platforms (Meta, TikTok, Snapchat, YouTube, Pinterest, Reddit)  

• Programmatic & DSPs (Moloco, Liftoff, Smadex, Kayzen, InMobi, Digital Turbine)  

• OEM & Telco Partnerships (device pre-loads, app stores, carrier inventory)  

• Gaming & In-App Networks (Unity, ironSource, Vungle, Chartboost)  

• Native, Content Discovery & Emerging Formats (Taboola, Outbrain, CTV, audio, retail media networks)  

• Deploy diverse tactics such as app installs, re-engagement, OEM pre-loads, cross-promotion, SKAN-optimized buying, and product-led growth integrations.  

• Integrate paid, owned, and earned efforts to deliver unified, cross-channel impact.  

• Continuously evaluate new partners and formats to keep Microsoft at the forefront of mobile marketing innovation.  

• Negotiate and manage strategic partnerships to secure premium placements, first-party integrations, and innovative solutions.  

Measurement, Data & Attribution  

• Drive the vision for how data informs the client’s mobile marketing and business decisions.  

• Develop strong POVs on app measurement best practices, including SKAN, privacy-first methodologies, and inc