Senior Business Development Associate

Location: New York City, NY - Hybrid

In this position, you’ll be based in the New York NY office for a minimum of three days a week, with the flexibility to work from home for some of your working week. Find out more about our flexible work culture at computershare.com/flex.      
 

We give you a world of potential

Georgeson Advisory is looking to grow our business development team with the addition of a Senior Business Development Associate. 

This role will serve as an important member of a business development team going through significant growth and change. Georgeson is the world’s foremost provider of strategic shareholder consulting services and is a part of the Investor Engagement group at Computershare. Under the investor engagement reorganization, the business development team is tasked with identifying new clients that need the services we offer.

 This role initially focuses on enabling Georgeson Advisory to service publicly traded companies with needs that relate to corporate actions (including AGMs, EGMs, M&A and activist situations). As the business expands our investor relations and shareholder intelligence offerings in the US, the senior business development associate will be presented with more opportunities to grow with the organization.

For over 20 years Georgeson has been a part of Computershare Limited. A global market leader in transfer agency and share registration, employee equity plans, proxy solicitation, mortgage/loans services and communications, Computershare also specializes in a range of other diversified financial and governance services.

A role you will love

The Senior Business Development Associate, reporting to the Head of Business Development, is responsible for sales enablement, and leading the organizations efforts to identify prospects across North America. The individual will also spend a significant amount of time assisting with relationship-building and sales tactics supporting the Investor Engagement group. The Associate will also work with a variety of stakeholders across the organization to manage prospecting, generating, and qualifying new sales leads to support the firms business development efforts. 
 

This individual will be a highly motivated self-starter able to identify and develop new business prospects from multiple sources including inbound marketing leads; prospect lists; a wide variety of databases and public sources; market research and individual initiatives. Previous experience with targeting tools and Salesforce, or other similar CRM’s, is required.
 

A dynamic, creative personality with a drive to reach decision makers is required.
 

Some of your key responsibilities will include:

New business targeting and outreach: Identify and enable business development team with new business opportunities for proxy solicitation, corporate governance, activism, and investor engagement by researching target-company characteristics and circumstances. (50% of time)

• Work with advisory team to identify and evaluate issues for clients and prospects, including strategies to pursue new business opportunities
• Leverage a variety of databases and public sources of information to identify and maintain a pipeline of viable prospects
• Conduct analyses and determine prospects’ pain points to determine how Georgeson Advisory can address company’s specific needs.  Use various communication platforms such as traditional correspondence, email, social media and other sources to identify appropriate buyers within the target market
• Work with marketing to capture prospect lists from events and marketing
• Assist with follow up for sales leads and moving opportunities through the funnel
   

Develop & manage the production of materials or resources for clients and prospects: Oversee development of sales-oriented messaging and client-facing business development materials –outbound marketing emails, product factsheets, sales decks, presentations, reports, collateral, and web posts (30% of time)

• Develop outbound messaging that can be used to cultivate prospects
• Work with marketing team to improve relevant materials
• Manage processes for developing reports, presentations, and collateral
• Oversee process of working with marketing to distribute content and develop web posts
• Support marketing with external events and webinars designed to generate new leads and opportunities

Sales database management and reporting: Utilize customer relationship management software to manage sales pipeline and opportunity tracking (20% of time)

• Oversee process for tracking effectiveness of targeted messaging and advancing leads to the qualification p