Director, Digital Media - Social Strategy

Position Summary...

What you'll do...

About Walmart Marketing

Named Ad Age’s Marketer of the Year in 2022, at Walmart you’ll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.

Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation – all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.

Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you’ve been looking for.  

What You’ll Do:

As Director, Social Media, you will play a crucial role in growing and evolving the strategy for Walmart’s organic social channels (@walmart, @walmartfashion), ensuring that we are moving at the speed of social and retail and connecting the brand to culture. In this role, you’ll drive Walmart’s brand fandom through engaging & inspiring content that makes social users say “Okayyy Walmart!” and you’ll be responsible for leading a dynamic team of social marketers responsible for developing strategies to support key business priorities.

Your work will enable us to make true connections between social communities & the Walmart brand through creative & entertaining storytelling that shows how Walmart delivers on its “Save money. Live better.” ethos. You’ll also be part of a dynamic team of social media experts focused on delivering impactful business outcomes and breakthrough customer experiences, driven by the power of social media.

You will make an impact by:

• Leading and evolving Walmart’s social strategy across priority and emerging platforms
• Leading a team responsible for the strategic planning and implementation of Walmart’s organic social strategy
• Owning the relationship with the Walmart Creative Studio internal creative team & other social and creative agency partners to ensure an on-brand content strategy that pushes our social strategy to new heights
• Ensuring meticulous planning and execution of social content and campaigns
• Collaborating closely with cross-functional partners to unearth growth opportunities & marketing activation synergies
• Establishing, tracking and reporting on social KPIs and analyze social data & performance to identify insights that inform optimization recommendations
• Connecting with social platform partners & social industry news to stay on the pulse of first-mover opportunities
• Developing and implementing processes that drive efficiency and enable Walmart to move at the speed of retail and social
• Championing the Walmart customer in everything you do

You’ll sweep us off our feet if you have:

• Strong leadership skills, with proven ability to remain agile based on the ever-changing social and cultural landscape
• Excellent communication and influencing skills
• Your finger on the pulse of culture and social trend
• A proven track record of leading social media campaigns at the speed of social
• Deep experience working cross-functionally with different teams to successfully inspire creativity & innovative thinking
• A thorough understanding of the current social media ecosystem, platform nuances, trends, & tools and thrive on discussing the curr