Social Media Content Creator

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About this position:

We're looking for a social-first content creator who lives and breathes the creator economy to join our team at Later. Reporting to the Director, Social Media & Influencer, you'll be a driving force behind Later's social presence across all platforms. This role is a unique opportunity to build on our existing community of marketers and creators, analyze what makes great creators, brands, and their collaborations tick, and position Later as the ultimate authority in the creator and influencer space.

This role is perfect for someone who wants to be at the forefront of creator economy conversations while helping shape how one of the leading social media platforms shows up online. You'll have the opportunity to create content that millions of creators and brands engage with, analyze what makes the most successful creator collaborations work, and build Later into the definitive voice in this space.

What you'll be doing:

Content Creation

• Develop scroll-stopping social content primarily across Instagram, TikTok, LinkedIn, and YouTube, along with Threads, Pinterest, Facebook, and X, that not only showcases Later's tools but establishes us as the voice of the creator economy
• Script, produce, and star in short-form video content that breaks down trends, analyzes successful brand collaborations, and provides actionable insights our audience can't get elsewhere
• Transform Later's brand voice into distinct platform-specific content that feels native to each environment
• Apply your editorial eye to craft visuals that stand out in crowded feeds (basic photo and video editing skills required)

Community Building & Creator Relationships

• Be a face and personality of Later's online presence, interacting with our community in a way that feels authentic and builds genuine connections
• Proactively cultivate relationships with creators, brands, and industry leaders through strategic engagement
• Identify and execute collaboration opportunities that extend Later's reach into new marketer and creator communities
• Track community sentiment and spot emerging conversations we should be part of

Trend Intelligence & Cultural Navigation

• Live at the intersection of social platform changes, creator trends, and marketing innovation
• Translate your obsessive knowledge of what's working in the creator economy into actionable content opportunities for Later
• Conduct deep-dive analyses of successful campaigns, creator collaborations, and viral moments that our audience can learn from
• Constantly identify emerging formats and approaches before they hit mainstream

Performance Insights & Strategy Evolution

• Track and interpret key performance metrics to continuously refine our approach
• Identify content patterns that drive measurable growth and engagement
• Contribute strategic insights based on platform algorithm changes and audience behavior shifts
• Help design A/B tests that elevate our content strategy to new heights

Cross-Functional Impact

• Partner with creative and marketing teams to ensure Later's social presence amplifies the brand and b