Regional Director of Marketing

THE JOHN GORE ORGANIZATION is the leading presenter, distributor, and marketer of Broadway theatre worldwide.  Under the leadership of theater producer and owner John Gore, its family of companies includes Broadway Across America, Broadway.com, The Broadway Channel, BroadwayBox.com and Group Sales Box Office.  Its productions span Broadway, Off Broadway, London’s West End, Japan and 48 North American markets. It has won Tonys in every producing category as well as numerous other Drama League, Drama Desk and Olivier awards.

We are committed to developing an inclusive and supportive culture, where employees have equal opportunity for growth.

$100,000 - $110,000/ annually

FLSA Status: Exempt

Summary

The Regional Director of Marketing is the strategic marketing leader for Broadway Across America in Baltimore and the France-Merrick Performing Arts Center (FMPAC). This role drives subscription and single ticket revenue for the Broadway Series and leads comprehensive marketing strategy for all in-house programming and venue activity across the FMPAC campus.

Overseeing marketing for the Hippodrome Theatre, The Exchange, the Hipp Club, and related initiatives, the Regional Director of Marketing directs campaign strategy for Broadway productions, non-Broadway presentations, institutional programming, and serves as the strategic marketing partner for rental events. This position is responsible for maximizing revenue performance, strengthening institutional brand equity, expanding and diversifying audiences, and positioning FMPAC as a premier multi-venue performing arts destination and national tour launching pad.

Duties and Responsibilities

Broadway Series Marketing

• Lead the creation and execution of all marketing and advertising campaigns for the Broadway Series.
• Develop season-long and individual show advertising strategies, budgets, revenue projections, and sales goals in coordination with Broadway Across America national marketing, local leadership, and ticketing teams.
• Drive subscription acquisition, retention, and upgrade campaigns, including planning, tracking, messaging, and audience engagement strategy.
• Lead weekly sales and inventory meetings; adjust pricing, pacing, and promotional strategy based on performance metrics.
• Analyze campaign performance including ROAS, pacing reports, and ticket sales data; proactively optimize campaigns to maximize revenue and profitability.
• Coordinate digital and traditional media placement, including TV, radio, out-of-home, print, OTT, paid social, retargeting, email marketing, and grassroots promotions.
• Serve as the primary liaison between the local market and BAA national marketing and creative teams, touring press representatives, show producers, and ticketing partners.
• Collaborate with ticketing and leadership to provide strategic recommendations on dynamic pricing and targeted discounting.

In-House & Rental Programming Marketing

•  Serve as the marketing lead for all in-house, non-Broadway programming presented at the France-Merrick Performing Arts Center.
• Develop and execute integrated marketing campaigns for concerts, special events, institutional presentations, and other programming.
• Partner with programming and venue leadership to establish positioning, pricing strategy, audience targets, and revenue goals for each engagement.
• Provide strategic marketing support and guidance for rental events, ensuring alignment with institutional standards, branding, and revenue objectives.
• Oversee marketing asset placement and messaging across venue-owned channels for rental partners.
• Balance promotional support with revenue optimization and brand consistency across the full event calendar.

Institutional & Campus Brand Strategy

• Lead marketing strategy to position the France-Merrick Performing Arts Center as a premier live entertainment destination in Baltimore.
• Develop cohesive brand messaging across the Hippodrome Theatre, The Exchange, the Hipp Club, educational initiatives, and community programming.
• Support strategic positioning of FMPAC as a national tour launching venue and cultural anchor.
• Grow brand visibility, deepen community engagement, and foster long-term patron loyalty.
• Ensure consistent brand identity and messaging across all audience touchpoints including website, app, email, SMS, social, signage, and in-venue assets.

Ancillary Revenue & Guest Experience Integration

• Partner with Concessions and Catering leadership to integrate food and beverage marketing into show campaigns and venue promotions.
• Develop revenue-driving promotions aligned with show demographics, seasonal offerings, and patron experience i