Vice President, Consumer & Marketing Insights (CMI) - Strong Primary Quant Research Exp REQUIRED

Job Description

Vice President, Consumer & Marketing Insights (CMI)

Reference ID: REFID667319

Location: Remote, but must be based in North America (US or Canada)

About this job

The Vice President, Consumer & Marketing Insights (CMI) encompasses broad responsibilities in a fast-paced consulting environment, leveraging a strong marketing research background while playing a primary role in leading and managing large-scale consulting engagements in the areas of Consumer Insights and Shopper research for a variety of NIQ’s top clients.

Strong Primary Quantitative Research Experience REQUIRED:

• path to purchase
• segmentation
• attitudes and usage
• virtual store testing

Responsibilities

The incumbent will interact closely with CMI senior management and internal sales teams and is expected to be a key leader in the practice area. and work regularly with client teams from various industries, with a special focus on FMCG and Retail. CMI offers a unique challenge for bright individuals who take pride in performing work with accuracy, quality, dedication, and detailed follow-through in an environment where creativity, collaboration, and intellectual curiosity are highly regarded.

• (30%) Strategic consulting responsibility for nurturing client relationships and ensuring complete client satisfaction
  • Deliver breakthrough insights and analysis
  • Develop strategic and creative solutions to address client business challenges
• (30%) Partner with sales teams on client proposals and business pitches and demonstrate subject matter expertise and thought leadership in the areas of CMI
• (30%) Oversee a customer success team tasked with project design and delivery
• (10%) Collaborate effectively within CMI and with colleagues throughout NIQ to ensure client success

Qualifications

• Minimum 4-year degree in marketing, marketing research, psychology, anthropology or related field.
• 10+ years of experience in market research/consumer insights on the supplier side.
• Solid understanding of quantitative and qualitative research techniques (e.g., habits and practices, usage and attitudes, consumer segmentation, path to purchase/customer journey, virtual store testing, behavioral and purchase data.
• Demonstrated ability to synthesize market research and trends into new insights and recommendations wrapped in a compelling story for client presentation.
• Demonstrated ability in project management and business writing, with an overall "big picture" understanding of the issues and business in general; ability to manage multiple projects simultaneously.
• Excellent client service orientation: great social poise and persuasive communication skills to work effectively with different personalities, plus the drive to deliver high-quality results to wow clients and earn their respect & recognition.
• Strong collaborative spirit and behavior. Interfaces well with others and in a team setting. Works toward team goals and participates actively and supportively in team decisions.
• Outstanding interpersonal and presentation skills; ability to work in a collaborative environment; strong work ethic.
• Applicants should be well-versed in MS Office applications (especially PowerPoint & Excel).

Our Benefits

• Flexible working environment
• Health insurance
• Parental leave
• Life insurance

Additional Information

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.

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